Apparently not. The August 11 issue of BtoB magazine reported on an Opinion Research Corp. study that says, at least for small businesses, otherwise. Conducted by phone between June 24 and July 3, the study polled 500 small-business owners and decision-makers. What...
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Which Will Make them Buy? Pleasure or Pain?
Regardless of what others might say, purchasing is an emotional decision. People buy because they believe the product or service will help them achieve their most cherished desire or avoid what scares them the most. O.K. Maybe not all that dramatic, but most purchases...
Negotiation in Business — A Background Primer
Before I really start talking about negotiation and how you can use this skill to best effect in your business, I thought I would spend a little time going over what negotiation is — and what it isn’t. According to Wikipedia, “Negotiation is a dialogue intended to...
The Importance of Passion
I remember listening to an AuthorTeleseminars.com call with Michael Port, David Isner, and a couple of others, and they got to talking about how important passion is to business. One of the speakers mentioned that if you approach every day like a Saturday -- you get...
The Benefits of Residual Affiliate Programs
So far, I’ve only talked about affiliate marketing as it relates to the one-time commission variety. But, did you know that there are affiliate programs that give you a monthly residual commission? Residual affiliate programs usually pay only a small percentage of...
Should Affiliate Marketers Have a Website?
There are a lot of articles, e-books, and experts who will tell you that you can make money in affiliate marketing without a website. And it is true. You can launch a Pay Per Click campaign that drives people through your affiliate link and collect the paychecks. But...
Affiliate Marketing in a Nutshell
What exactly is affiliate marketing? Affiliate marketing is the single fastest-growing industry on the Internet. Why? Because it is an easy way to add additional streams of income to your current business. And, because it can be an easy way to make money and have a...
Managing the Office with Personal Techniques
As I mentioned in the May 5th post, one way you can effectively manage your office is through prioritizing and time blocking. In this post, I’ll delve into that topic a bit more. Task Lists One commonly proffered piece of advice is to create a task list. I like to do...
Outsourcing Your Office Management Tasks
NOTE: I’m sorry I didn’t post this on Monday as usual. I forgot that Monday was Monday (long story) and Tuesday whizzed by before I knew it. But, here is this week’s post. Better late than never, eh? One way to manage your office is to hire an assistant — in other...
Software for Better Office Management
Boy! I’m getting a late start today. I’ve been on teleseminars all morning and the day is just whizzing by! Anyway, last week I highlighted three areas that you can look at to improve office management. The first one was software, which is what I’ll cover today....