Category Archives: Online Marketing

online marketing for authors - reverse blog tour

Online Marketing for Authors Case Study: Reverse Blog Tour Debriefing

I first heard about this idea for a reverse blog tour in a book marketing webinar. An author of a zombie book gathered a bunch of fellow zombie authors and hosted “Zombiepalooza.” I thought it was a brilliant idea, and since I had a book title I wanted to increase sales on (Your Perfect Pie) […]

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writer at a typewriter

How to Write When You’re Not a Writer

Do you consider yourself a writer? Then don’t read this article! As a business owner, you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept for those who don’t identify […]

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Website Growth Techniques

Website Growth Techniques

Carma’s Commentary: Ken Courtright’s article on website growth (or increasing traffic) discusses modeling in reference to websites, but the same concept applies to businesses. In fact, he uses two brick-and-mortar businesses in his example. If you are starting a new business, or reinvigorating one that as lost its luster, the advice in this article is […]

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Q&A with Carma: Online Marketing with e-zines and Facebook

During this final excerpt from a presentation about online marketing, I answer questions about e-zines and Facebook. Both can be excellent tools for marketing your business and Facebook can also be used for marketing yourself as a job seeker, as well. Highlights from this video include: Offer an opt-in bonus that will entice visitors to […]

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Carma Spence Answers: What is a pURL?

What is a pURL?

During this excerpt from a presentation about online marketing, I gave a short description of what a pURL* is and what you can effectively use it for. “pURL” stands for personalized URL. Using software, you can general virtual, customized webpages such as: carma.joebloe.com joebloe.com/carma Once the personalized URLs are generated, you can send them via […]

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