During this final excerpt from a presentation about online marketing, I answer questions about e-zines and Facebook. Both can be excellent tools for marketing your business and Facebook can also be used for marketing yourself as a job seeker, as well.
Highlights from this video include:
- Offer an opt-in bonus that will entice visitors to your blog or website to subscribe to your e-zine. Then use your e-zine to follow-up, keep in touch and continuously educate, make offers to and engage your subscribers. You want to strike a nice balance between solid, educational, content and making offers.
- Opt-in bonuses that are working well now are quick and easy to consume, such as a list of resources.
- Re-purpose your efforts by “pushing” your blog posts to your subscribers.
- Many business owners, and even some job seekers, are moving to keeping their profile protected and for close relationships only, while using Like pages to market themselves and their businesses.
Previous Videos in this Series
Have you missed earlier video excerpts from this presentation? Click the links below to catch up.
- Applying marketing to your career
- What is a pURL?
- Target marketing in your business or job search
- Why online marketing is important
- Blogging and your business or career
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