by Carma Spence | Jan 13, 2015 | Marketing & Selling
“I would have to say if you think outside the box when you’re a professional speaker. You gotta look at what does the public that you’re addressing really need? What unique knowledge can you share that no one else knows.” ~ Robert Arnoff from Public...
by Carma Spence | Jul 14, 2011 | Marketing & Selling
Why niche? you might be asking. Don’t I want to sell to as many people as I can? Doesn’t everyone need what I have to offer? That may be so … but not everyone wants what you have to offer. And people are more likely to buy what they want over what they need. Also,...
by Carma Spence | Jul 5, 2011 | Creativity, Marketing & Selling
In online marketing, niche marketing usually refers to marketing products with a well-defined niche, such as Lhasa apso lovers or archery enthusiasts. Niche marketers find a niche and then develop or find a product or service to sell to that niche. In other words, the...
by Carma Spence | Jun 27, 2010 | Marketing & Selling, Video
Let me ask you a question: Who is your target market? Did you answer with “people” or something similar? Then your business probably won’t last long. As someone wise once said, “If you market to everyone, you market to no one.” Before you create your sales page —...
by Carma Spence | Dec 15, 2008 | Marketing & Selling
How’s your niche? Are you in the right one? As you plan out your business for the New Year, you might want to take a good look at how you are defining your niche. Maybe that definition could use a little refurbishing. Here are some things you can do to make this part...