Choose topics that relate to what you are marketing. For example, if you are marketing a dog training course, you would write articles about dog training. Even better, you would write articles that were related to the content in your training course. Let’s say you have chapters on training your dog to sit, training your dog to stay and training your dog to heel. You could write articles that summarized each of those chapters. Then your “About the Author” box could mention “for more information about this topic, see my training course.” Make sense?
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