One question I see asked often about content and article marketing is, “How often should I be submitting articles?”
This post was updated on February 5, 2020
There is no hard and fast answer. It really depends on how prolific you can be, how many articles you are submitting at one time, and what you are using article marketing to accomplish. And, as article marketing has evolved into content marketing, strategies that once worked are no longer viable.
For example, article marketing used to be writing articles and submitting them to article directories. Although these directories still exist, their ability to help you has drastically dropped and they really aren’t worth your time anymore.
Content marketing now focuses on posting content on your own site and guest posting on other people’s sites. It takes a little more effort, but the pay off can be much better than the old methods.
That said, the volume output of your content marketing — what once was submitting to directories and is now posting on your site or on other’s sites — still depends on
- how prolific you can be,
- how many articles you are submitting at one time (and how well you can track that), and
- what you are using this technique to accomplish.
Let me go over each one in a little more detail.
How prolific can you be?
How many articles can you write in a week? 1? 2? 50? How often you post and submit your articles is very much dependent on how many articles you can write. Obviously, if you can only write once a week, you won’t be submitting more than once a week.
How many articles can you submit at one time?What are you using article marketing to accomplish?
Are you using this technique to improve off-page SEO through backlinks? Are you using it to drive traffic to your site? Are you using it to prime your list-building pump? Each of these goals will be facilitated by a slightly different strategy.
So, how often should you submit articles to other sites? I believe that once a week to once a month is sufficient for steady, organic traffic growth in most cases. But, of course, the more articles you have published on other people’s the better.
To “win” the content marketing race, quantity can be important. So, posting more often will help you reach large numbers more quickly.
Ultimately, the question you should be asking is, “How does article marketing fit within my overall business strategy?”. Your answer to this question will help you decide how often you should be posting.