Do you walk your talk? Is the image you portray to the world in alignment with who you really are? Does this image work for you? It may not be the way we want things to be, but people do make assumptions about you based on your appearance, attitude, and the words you choose. And these assumptions can affect whether or not they buy your book, or work with you in any other way. Therefore, presenting an authentic image that is appropriate for your brand and true to who you are is very important.
Author Archives: Carma Spence
There are a number of book formats to choose from. In a nutshell, they include audio, digital, and print. Some formats work well for any type of writing. For example, how-to books might do very well in all three formats. However, other book types may do better with one single format. Read on to learn about the different formats, what they’re best for, and how to decide which one is right for your book.
I began my official self-publishing journey — that is with books you can buy on Amazon — in 2007. (I started self-publishing content in newsletter and booklet form sometime in elementary school). That’s when I published Bonkers for Bundt Cakes. Four books later and I’m still learning. There are so many options for book formats that self-publishers can use today. In fact, I’m currently working on an audiobook (which I’ll talk about in another post). In this post, I’ll share what formats are currently available and provide some reasons why you might consider them.
The emptiness around your words is called white space and it can help your blog posts be more readable. There are several techniques you can employ to create white space. In this post, I cover three.
When the world changes practically overnight — like during this COVID-19 pandemic — what quality is most likely to help you and your business make it through? Creativity! However, many of us face obstacles to creativity each and every day.
It stands to reason that content marketing would be an excellent way to market your business online. But can it help you if you are a local business?
You may be surprised to find that the answer is yes. The trick is in geo-targeting this technique for a local target market.
If you want your blog to be effective, you need to make sure that it has the design elements that help your target audience engage with your content, engage with you, help spread the word and ultimately do business with you.