If you aren’t known for something, you won’t be known for anything. That’s why an author brand is so important. However, the idea can be quite elusive. In today’s podcast, I chat with Mark MacDonald about author branding and how new and aspiring authors can be known for something.
Author Archives: Carma Spence
I’m switching it up with The Author’s Switch this week and providing a video version in addition to the audio version of the podcast. In this episode, I continue the 8-part series about The Authorneer’s Journey and dig into author business planning.
Whether you are self-publishing or being published by a large or boutique publisher, you are responsible for your book marketing. In this episode of The Author’s Switch, Carma Spence has a candid conversation about book marketing for indie authors with Case Lane, author of 19 books. Runtime: 22 minutes, 43 […]
If you’re working with a publisher on your book, you don’t have to worry layout and design, because your publisher takes care of it. However, if you’re an Authorneer, then you’re also more than likely an Independent or Indie Author and therefore must deal with it yourself. In this episode […]
Since “The Secret” came out back in 2006 or so, The Law of Attraction has gained a lot of devotees, as well as a lot of naysayers. However, I think a lot of people simply don’t understand how it works. What I hope to do in this post is clear some of that clutter, especially as the Law of Attraction applies to new, aspiring, and established authors.
Host Carma Spence chats with guest Franciska Kosman about how to grow your audience with a podcast on The Author’s Switch podcast.
We all have habits. Good habits. Bad habits. Habits that we notice and nurture. Habits we’ve been doing so long we don’t even recognize them as habits anymore. And the wonderful thing about success habits is that you can decide to build them into your life.
Phase Three of the Authorneer’s Journey is what most people think of when they think of what authors do: writing and editing your book. However, it is only one piece of the overall puzzle. As you learned in episodes three and five, there are things you need to do before you begin to write. But now that all that pre-work is done, the writing and editing phase can begin.
Sometimes you think you’re going to write one book, and then you write another. Listen to Dawn Owens, author of “Light After Layoff”, tell her story and how the book she wrote was a bit different than the book she first set out to write.