Benefits of podcasting for your business

Meredith Eisenberg on The C.A.P. Podcast

The March 5, 2015, episode of The C.A.P. Podcast featured Meredith Eisenberg, co-host of the Paycheck to Passion podcast and the co-founder of the Passionate Entrepreneurs Network. In this third video excerpt of the episode, she shares some of the benefits she’s gained from podcasting.

Although podcasting has doubled her email list, Meredith believes that an even better benefit is networking: Getting to meet new people and getting on the radar of influential business owners and entrepreneurs.

Another benefit is providing structure for your content development, effectively making you create an editorial calendar and putting you in a content creation mode. It also provides you with a wealth of content in and of itself, which you can re-purpose. For example:

  • Video version of the podcast
  • Audio version of the podcast
  • Text summary of the podcast
  • Pulling together podcast content into a book
  • Online courses created from episodes of the podcast
  • Podcast mini-series or seasons of your show

To listen to the complete podcast, click here.


questions
I would LOVE to answer your questions on future episodes of The C.A.P. Podcast! Do you have a question about overcoming money blocks, online marketing, public speaking or mindset/universal laws? Do you struggle with integrating creativity, authenticity or even profitability into your business? Send your questions to Paul Robinson at paulr@dragonwyze.com with the subject line: “CAP Podcast question.”

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About the author

Carma Spence, The Own Your Awesome Mentor, is fiercely committed to guiding women to Owning their Awesome and turning it into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn.