Carma Spence holding a copy of Shirra S

Book Review: “Experiential Marketing” by Shirra Smilansky

Download a PDF of this Post – Click HereIf you’re interested in learning how to incorporate experiential marketing into your marketing mix, you can’t go wrong with Shirra Smilansky’s Experiential Marketing. Summary of Experiential Marketing Smilansky’s book is a deep dive into the process of successful experiential marketing. She provides […]

Read More

Kathy Palokoff on the Weekday Wisdome with Carma Spence Episode 84

How do you ignite your inner firestarter?

Download a PDF of this Post – Click HereWeekday Wisdom Episode 84 Interview with Kathy Palokoff, Coauthor of Firestarters In today’s episode of the Weekday Wisdom we learn how Kathy and her coauthors chose the firestarters they interviewed for their book, Firestarters: How Innovators, Instigators, and Initiators Can Inspire You […]

Read More