E-zine FAQ: Is It Really Worth It to Publish An E-zine?

Only you can answer that. If your business is already bursting at the seams with customers, you probably don’t need the increased business an e-zine will deliver. If however, if you’re interested in building stronger customer relations and would like to market effectively, at very little cost, e-zine publishing might […]

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E-zine FAQ: Where Do I Find Subscribers?

If you have an offline business, you should include your e-zine subscription address on anything that includes your website address: business cards, letterhead, brochures, flyers, vehicle magnets — wherever you post your website address. If you’ve got a website to supplement your offline business, you should have an e-zine signup […]

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The Lunch List

lunch list In January, I started doing something new with this blog. The first post of the month, which is published on the first day of the month, was something different from the month’s theme (as posted in the editorial calendar). I liked that freedom to talk about something else and since an interesting concept came up for me last week, I thought I’d continue that trend.

On Jan. 23, as some of you know, I was interviewed for’s Wednesday Chat on how to boost your business with blogs. As part of that conversation, we talked about “blog memes,” which basically, much like all memes, are catch phrases or sound bites that get propagated throughout the blogosphere.

Out of that conversation came the idea of the “Lunch List” — a list of people you would just love to have lunch with. I really liked that idea and, believe me, I could come up with a whole bunch of such lists.

However, since I usually work with women, I thought I would share with you my Top 5 Business Women Lunch List. This is a list of five women I would love to have lunch with so that I could not only enjoy their interesting and sparkling personality, but also learn a few things that might help me improve my business (which, of course, I would pass on to you!).

So, here it goes, in no particular order:

ali brown Ali Brown, the E-Zine Queen
Back in 2003 I took a course in travel writing. Because of that course, I came up with the idea of an online travel magazine for science fiction, fantasy and horror fans. During my initial research on e-zine publishing, I discovered Ali. From there, she’s lead me to discover a whole world of top-notch online copywriters and Internet Marketers that has eventually lead me to where I am today. So, in some respect, I owe it all to Ali.
Lorrie Morgan-Ferrero, Red Hot Copy
Because of Ali, I discovered Lorrie. There is just something about her personality that shines through her copy that makes me believe that she would just be a whole lot of fun to hang out with. On top of that, she’s a top-notch copywriter and I can always improve my writing.
laurie morgan ferrero


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Search Engine Friendly Pages

spider There is no point in building a website unless there are visitors coming to it. A major source of traffic for most sites on the Internet are the search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a site that is search engine friendly, you will be able to rank better in search engines and obtain more visitors.

To do this, you need to know one piece of technical information — what search engines use to list websites in their search results. Major search engines use programs called spiders, crawlers or robots to index websites. These spiders crawl a website by following links to a page, reading the content on the page and recording it in the engine’s database. When people do a search, they are really searching the web, but rather the search engine’s database of websites.

If you want your site to be indexed, it is important that you avoid things that will cause a spider to reject or ignore your website. Here are some things to do and to avoid.

Using frames often confuses search engine robots and they might even abandon your site rather than continue crawling it. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Put Import Information in Text
Search engine robots can only read text in your source code. For this reason you don’t want to important information in Flash movies or static images. If information must be presented visually, be sure to put appropriate keywords in the “alt” tag of your code. If you don’t know what that is, I’m sure your webmaster does.

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Mistakes To Avoid When Using Web Templates

web templates There are a lot of websites out there that offer free and paid website templates. Templates are great, for they can save you a lot of effort and time when you want to create a new layout for your website. In fact, I used a template to create the design for this website — though I personalized it quite a bit.

There is a downside to using template, however. A lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

Uniqueness Is Important
The first obvious mistake you should be aware of is using a template that is very popular — and not customizing it in any way. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbors.

Balancing Time Savings with Uniqueness
If you’re doing this on your own, you’ll have to balance the time-savings of a template with the time you need to take to make it your own. The whole point of using a web template is to save you time and effort — just change the title and appropriate details and you’re done.

But as I mentioned, you don’t want your website to look like everybody else’s. However, you don’t want to spend so much time customizing the template that you loose the time savings templates offer.

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