As I’ve tried to fill up posts this month about advertising, I’ve come to an understanding of an underlying belief that I hold. Advertising really isn’t all that effective for most entrepreneurs and small business owners. I’m much more in favor of using marketing than advertising. With that said, however, […]
According to the Small Business Administration, 5% of an entrepreneur’s gross sales should be budgeted for advertising. That might not sound like a lot, but if your advertising is efficient, it can provide a healthy return on investment. For example, and I know I’ve mentioned this before, but your advertising […]
Is your advertising effective? Does it accomplish it’s goals and bring in business? If not, read on. If so, go ahead and read on — you just might find a tidbit you hadn’t thought of before. Here are some common mistakes small business owners and service providers make when developing […]
You hear these terms bandied about all the time. They sometimes seem to mean the same thing — it can be confusing, especially for small and solo-businesses. So here are some guidelines to help you understand the difference. Technically, advertising is a promotional activity that you pay for. It includes […]
Or Why In-Person Networking Is So Important If you are a solo-preneur or small business owner, it may be very easy to get quite comfortable in your day-to-day routine. This leads to complacency, stagnancy and God knows what else. This is why it is so important to invest in yourself, […]
In January, I started doing something new with this blog. The first post of the month, which is published on the first day of the month, was something different from the month’s theme (as posted in the editorial calendar). I liked that freedom to talk about something else and since […]
I’m sure you have a bright idea hidden somewhere in the back of your mind that you just can’t wait to test out. But, for some reason, you’re just not doing it. Maybe your mindset is blocking your action. Remember, a correct and positive attitude in whatever you do will […]
Did you know that perhaps as many as half of all entrepreneurs have Attention Deficit Disorder (ADD). Are you one of them? At first glance, it would seem that the topics of positive thinking and ADD have nothing to do with one another. But many of us with ADD develop […]
The person who thrives in their self-confidence is courageous. This person is “able to face and deal with danger or fear without flinching.” This person is bold, undaunted, valiant. Are you this person? When it comes to having a successful business, you need to be — at least in the […]
