E-zines (pronounced “ee-zeens”), short for electronic magazines or newsletters, are an inexpensive marketing tool that can grow your business. Imagine reaching hundreds, thousands, or even hundreds of thousands of potential customers, worldwide, who want or need your specific product or service. These are pre-qualified prospects that “opt in” to receive […]
Remember, you’re an expert at whatever it is your business does. You have knowledge that can help your subscribers — they’re looking to you for solutions. Provide them with tips and techniques for dealing with issues relevant to them, or provide product reviews and recommendations, or updates on industry trends […]
Because of this, blogs are being used as an Internet marketing media. Before, Internet marketing was done by placing banners and links on popular websites. Links were also included on newsletters and marketing letters sent to the those on the mailing lists.
Whether or not you are one of the many people who spend time reading blogs, be aware that at least some of your key customers are. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews.
The concept of blogging started in the late 1990s. It used to be a way for people to easily create a website and just “talk” about what they felt like. In addition, it had the added feature of allowing visitors and readers to comment on the content of webpages.
Eventually, online advertising tapped into the potential of blogs and then so did business. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1. Blogging is simple.
The simplest way to get your information on the net is through blogging. No skills are necessary — if you can read and type, or at least click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, etc. If you have a computer and an Internet connection (and if you’re reading this I’m pretty sure you do) then you can blog and market your products and services.
2012 Update: This is still true today. WordPress is a powerful blogging platform that you can use as a simple blog or, with the help of a few plugins, a robust membership and marketing platform.
NOTE: This content was updated October 13, 2017. Once upon a time, blogging was a way to create an online journal where you could digitally write your thoughts, ideas, opinions and practically anything that you want people to read. However, they’ve become fairly robust content management systems (CMSs) in their […]