The concept of blogging started in the late 1990s. It used to be a way for people to easily create a website and just “talk” about what they felt like. In addition, it had the added feature of allowing visitors and readers to comment on the content of webpages.
Eventually, online advertising tapped into the potential of blogs and then so did business. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1. Blogging is simple.
The simplest way to get your information on the net is through blogging. No skills are necessary — if you can read and type, or at least click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, etc. If you have a computer and an Internet connection (and if you’re reading this I’m pretty sure you do) then you can blog and market your products and services.
2012 Update: This is still true today. WordPress is a powerful blogging platform that you can use as a simple blog or, with the help of a few plugins, a robust membership and marketing platform.