Blog – Page 3 – CARMA Spence

How to Present an Authentic Image That Works for You as an Author

By Carma SpenceJuly 8, 2020Authenticity

Do you walk your talk? Is the image you portray to the world in alignment with who you really are? Does this image work for you? It may not be the way we want things to be, but people do make assumptions about you based on your appearance, attitude, and the words you choose. And these assumptions can affect whether or not they buy your book, or work with you in any other way. Therefore, presenting an authentic image that is appropriate for your brand and true to who you are is very important.

Choosing the Best Book Format for Your Type of Writing

By Carma SpenceJune 24, 2020Marketing & Sellingbook formats

There are a number of book formats to choose from. In a nutshell, they include audio, digital, and print. Some formats work well for any type of writing. For example, how-to books might do very well in all three formats. However, other book types may do better with one single format. Read on to learn about the different formats, what they’re best for, and how to decide which one is right for your book.

Book Formats Available to Self-Publishers

By Carma SpenceJune 10, 2020Marketing & Sellingbook formats, publishing, self-publishing

I began my official self-publishing journey — that is with books you can buy on Amazon — in 2007. (I started self-publishing content in newsletter and booklet form sometime in elementary school). That’s when I published Bonkers for Bundt Cakes. Four books later and I’m still learning. There are so many options for book formats that self-publishers can use today. In fact, I’m currently working on an audiobook (which I’ll talk about in another post). In this post, I’ll share what formats are currently available and provide some reasons why you might consider them.

Some Really Brilliant Marketing Tips for New Online Entrepreneurs

By Guest AuthorJune 2, 2020Marketing & SellingMarketing Strategies, marketing tips

Are you just starting out with your online business? If so, you probably have a lot of questions, one the biggest being, “How do I best market my business online to get some traction?” In the following guest post, Rodney Laws shares what he believes are the top marketing tactics […]

2 Activities to Help You Hone Your Imagination

By Carma SpenceMay 27, 2020Creativity

How do you cultivate that imagination and regain the childhood excitement you once felt for the “not yet possible”? Here are a couple of activities that can help bring your imagination back to life.

3 Ways to Create White Space and Make Your Blog Posts More Readable

By Carma SpenceMay 19, 2020Marketing & Sellingwhite space

The emptiness around your words is called white space and it can help your blog posts be more readable. There are several techniques you can employ to create white space. In this post, I cover three.

The 9 Biggest Obstacles to Creativity … and How to Overcome Them

By Carma SpenceMay 13, 2020Creativitycreativity, overcome challenges, overcoming obstacles

When the world changes practically overnight — like during this COVID-19 pandemic — what quality is most likely to help you and your business make it through? Creativity! However, many of us face obstacles to creativity each and every day.

Content Marketing Promotion For the Local Business

By Carma SpenceApril 28, 2020Marketing & SellingContent Marketing, local business

It stands to reason that content marketing would be an excellent way to market your business online. But can it help you if you are a local business?

You may be surprised to find that the answer is yes. The trick is in geo-targeting this technique for a local target market.

Essential Design Elements of an Effective Blog Site

By Carma SpenceApril 22, 2020Marketing & Sellingblog design, Blogging, web design

If you want your blog to be effective, you need to make sure that it has the design elements that help your target audience engage with your content, engage with you, help spread the word and ultimately do business with you.