Blog
It stands to reason that content marketing would be an excellent way to market your business online. But can it help you if you are a local business?
You may be surprised to find that the answer is yes. The trick is in geo-targeting this technique for a local target market.
If you want your blog to be effective, you need to make sure that it has the design elements that help your target audience engage with your content, engage with you, help spread the word and ultimately do business with you.
Before the COVID-19 pandemic hit, did you meet clients and vendors in person? If so, I bet that’s changed and you’re now holding online meetings. But are you doing them right? Virtual meeting guru Howard Tiersky pinpoints a few common flub-ups you’ll want to avoid in this guest post.
Whether you have a traditional job in an office or own your own work-at-home business, working from home productively is an important life, career and business skill. Telecommute and partial telecommute positions have been on the rise for years, but with the current COVID-19 pandemic, many people are having to adjust to working from home when they were used to working from an office. In this post, I’m going to share with you some work from home best practices that I’ve learned from research, talking to others and from more than a decade of personal experience.
You’ve written a book, so I figure you can write…at least well enough to make use of one of the best online marketing techniques I know of — Content marketing.
Weekday Wisdom, Season 4, Episode 3 Do you have faith, hope, and confidence that you will reach your goals? In this month's episode of the Weekday Wisdom, I share some thoughts on Helen Keller's quote about these characteristics. An audio-only version is available...
If you don’t know your target market, you can’t build a magnetic marketing funnel. Here are some tips to help you gain a deeper understanding of your ideal clients.
Optimism and pessimism are ways of looking at yourself and the world through a positive or negative filter. Although some people tend toward one or the other instinctively, either mindset can be learned. That means that you can cultivate optimism and reduce pessimism.
The first step in starting a business you love is to uncover what your core passions and skills are. Here are some exercises you can do to help you do that.
Weekday Wisdom, Season 4, Episode 2 A lot of people talk about success. I think what Pablo Picasso, the renowned artist, had to say on the topic summed it up nicely. And that is what I talk about in this month's episode. An audio-only version is available below. Run...
