First off, a blog naturally attracts at least some traffic just because it is a blog and will get indexed by search engines. But, if your blog was created to support your business, you can’t stop there. Here are five other things you need to consider when blogging for traffic.
Provide Valuable Content
What keeps readers coming back for more, as well as sharing your posts with others? Valuable, relevant content! Provide content that your target audience wants to read. That way, once they happen upon your blog, they are more likely to come back and they are more likely to tell others about it.
Write for Human Readers
Yes, you want to include keyword phrases so that search engines will display links to your posts when someone searches for them. However, if you only write for the search engine bots two things will eventually happen:
- Readers will not come back.
- Search engines will figure it out and possibly black list you.
Neither of these outcomes are what you want, so write for humans and you’ll your blog will have much better staying (and attracting) power.
Infuse Your Personality Into Your Posts
Feel free to write similar to how you speak. This will give your writing a personality … a warm, human touch. The more personable your writing, the more likely people will want to read it. Remember, there are lots of folks out there who sound out the words in their head when they read, whether they are aware of it or not. So, when your writing is infused with your personality, it can give readers the impression that they are talking with you and getting to know you. This is a subtle, but very powerful, effect.
Use Tags and Keywords
Not only do you want to have key words in your copy, you want them to be in your categories and tags, as well. Search engines will use categories and tags to help classify and index your content, so make sure that they are relevant and accurate.
The more often you post the better search engines will like and update your blog. I’ve found that posting three times a week is the minimum sweet spot. But more often is much better. If you blog less than once a week, you’re really not giving your blog much of a chance to gain new traffic.
Do you struggle to move forward in your business because of niggling little questions that you just can’t find the answers for? Do you wish you could hire a coach to help you through specific challenges without the commitment to a long-term program? Do you need help developing a strategic plan you can actually implement? I offer a la carte sessions, as well as flexible and structured coaching packages.