Blogging can be a powerful marketing tool for entrepreneurs, especially those with an expertise- or information-based business, such as coaches, speakers, chiropractors, dentists and trainers. Blogging is a natural way to attract traffic to your website. And if you are already in a business that shares information and expertise with your clients, then creating blog posts can be an natural extension of what you do. The following are a few tips for creating an ideal prospect attracting blog for entrepreneurial businesses.

Blog about your topic of expertise

O.K. This one should go without saying. If you want to attract prospects interested in your products and services, write about information related to those products and services. Your blog can be expansions of, or tangential meanderings from, the information provided by your products and services. Use your blog to illustrate what areas you can help your clients with.

Keep your readers informed

If you are actively attending or participating in networking and other events that your readers can attend too, blog about them so they can have the opportunity to meet you in person. You’d be surprised how this can greatly increase client acquisition.

Share your client success stories

Profile happy clients. Share the successes your clients are having after working with you or using your products. Shine the light on their triumphs and reveal how you helped them get there.

Tell Engaging Stories

Blogs are most effective when they attract a loyal readership. And the best way to do this is to entertain, inform and engage your audience. Write about things that are worth your ideal prospect’s time to read … be it on an emotional level or a professional level. Depending on your personality and your business goals, you might consider including events from your life and then move on to your marketing message.

Hold Contests

Want to challenge your readers to write the most moving testimonial for your products? Have them leave their submissions in your comment box. Want to get some feedback on a new service you’re trying out? Have them try it out and post their feedback in the comment form. The possibilities for contests are limitless, and blogs make all of them possible.

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