The Power of Visual Storytelling:
How to Use Visuals, Videos, and Social Media to Market Your Brand
By Ekaterina Walter and Jessica Gioglio
McGraw Hill Education
Available through Amazon in paperback and Kindle editions. You can find it at other fine online and offline book sellers, as well.
Summary of The Power of Visual Storytelling:
If you’re looking for a book that will give you inspiration for creating a visually based marketing campaign using a wide variety of social media platforms, this is your book. It covers the evolution of visual storytelling on the Internet, the top social media platforms that make the most of visual media, and how to develop a strategic visual marketing plan.
What I liked about The Power of Visual Storytelling:
This book is easy to read and easy to use. There are lots of visuals that help illustrate points, bring your attention to key details and set aside statistical information. This is a great resource for social media professionals who need to communicate the importance of various platforms to their clients.
There are plenty of case studies to inspire readers with ideas for using the various platforms. And, speaking of social media platforms, the book’s coverage is pretty robust. There are sections on:
The sections include what makes each platform unique and tips on how to engage on that platform, as well as facts and figures.
What I didn’t like about The Power of Visual Storytelling:
I felt the first chapter on the rise of visual storytelling was unnecessarily long and found myself getting a tad bored reading it.
Also, most of the case studies are from big companies like Dunkin’ Donuts, Intel and The World Bank — organizations that can afford to hire a team to work on their social media. I would have liked to see a few more examples from small businesses and, perhaps, a solo-preneur or two. That said, these examples still provide inspiration for smaller organizations.
Although, as a small business owner, I didn’t see myself in most of the examples provided in this book, I found the information and ideas fantastic and look forward to having this as a staple resource in my marketing library.
NOTE: I received a free copy of this book in exchange for an honest review. If you’ve read past book reviews, you’ll know that I don’t pull my punches when I believe they are warranted. I also try to provide balanced information so you can make your own decision to read or not read the book, even if you disagree with my opinion.