Branding Tips: Color Choice

color choiceColor choice can be an important part of your brand expression. Colors communicate emotion. There’s a reason why blue is associated with corporations and greens are associated with more natural businesses.

What colors will best express your brand? Here are some guidelines.

red Red – energy, strength, power, passion, love
pink Pink – romance, love, friendship, femininity
orange Orange – joy, enthusiasm, happiness, creativity, success, prestige
yellow Yellow – joy, happiness, intellect, energy, freshness
green Green – growth, harmony, freshness, fertility, safety, ambition
aqua Aqua – emotional healing, protection
olive Olive green – peace
blue Blue – trust, loyalty, wisdom, confidence, intelligence, faith
Light blue Light blue – health, healing, tranquility, understanding
Dark blue Dark blue – knowledge, power, integrity, seriousness
purple Purple – royalty, power, nobility, luxury, ambition, wealth, extravagance, dignity, independence, creativity, mystery, magic
Light purple Light purple – femininity, nostalgia, romance
white White – goodness, innocence, purity, safety, cleanliness
black Black – power, elegance, formality, mystery

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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people vanquish Mind Goblins, unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

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