Color choice can be an important part of your brand expression. Colors communicate emotion. There’s a reason why blue is associated with corporations and greens are associated with more natural businesses.
What colors will best express your brand? Here are some guidelines.
|Red – energy, strength, power, passion, love|
|Pink – romance, love, friendship, femininity|
|Orange – joy, enthusiasm, happiness, creativity, success, prestige|
|Yellow – joy, happiness, intellect, energy, freshness|
|Green – growth, harmony, freshness, fertility, safety, ambition|
|Aqua – emotional healing, protection|
|Olive green – peace|
|Blue – trust, loyalty, wisdom, confidence, intelligence, faith|
|Light blue – health, healing, tranquility, understanding|
|Dark blue – knowledge, power, integrity, seriousness|
|Purple – royalty, power, nobility, luxury, ambition, wealth, extravagance, dignity, independence, creativity, mystery, magic|
|Light purple – femininity, nostalgia, romance|
|White – goodness, innocence, purity, safety, cleanliness|
|Black – power, elegance, formality, mystery|