The CAP Podcast, Episode 21: Risk and Clarity in your Content

Soul Dancer on The C.A.P. Podcast

If you want to stand out in the minds of your prospects and tribe, you need to take risks and be clear, says my guest Soul Dancer. In this episode of The C.A.P. Podcast, we use the analogy of baking bread to discuss how to draw the line between what you give away for free to market your business and what you charge for.

Along the way, we talk a lot about authenticity and how being professionally authentic doesn’t mean baring your soul to the world. There is such a thing as TMI (too much information)!

At the end of the episode, Soul invites you to take the survey he developed based on his book, Pay Me What I’m Worth. You can find it at I’m currently running a series where I go through the survey myself and bring Soul along to explain the nuances as I go. You’ll find the series here.

questions I would LOVE to answer your questions on future episodes of The C.A.P. Podcast! Do you have a question about overcoming money blocks, online marketing, public speaking or mindset/universal laws? Do you struggle with integrating creativity, authenticity or even profitability into your business? Send your questions to Paul Robinson at with the subject line: “CAP Podcast question.”

Would you like to be a guest on The C.A.P. Podcast? Learn more here.

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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

You can find her on Facebook, Twitter, and LinkedIn.