Case Lane: Book Marketing for Indie Authors [The Author’s Switch Podcast]

Whether you are self-publishing or being published by a large or boutique publisher, you are responsible for your book marketing. In this episode of The Author’s Switch, Carma Spence has a candid conversation about book marketing for indie authors with Case Lane, author of 19 books.

Case Lane, Book Marketing for Indie Authors, The Author's Switch podcast, episode 10

Runtime: 22 minutes, 43 seconds

Show Notes for Episode 10: Guest Case Lane: Book Marketing for Indie Authors

Case Lane is a global writer, entrepreneur, podcaster, traveler, and the founder of Ready Entrepreneur. She has self-published 19 books, in seven fiction and non-fiction genres. A former diplomat, consultant, and corporate executive, Case’s overall theme is to prepare for the future by using access to technology and the global marketplace as opportunities to create the life you envision.

You can find Case on Facebook and Amazon.

Highlights from Episode 10:

  • How to handle the challenges the come with writing in multiple genres
  • Why book marketing is the author’s responsibility
  • Tips on how to learn book marketing

About The Author’s Switch

The Author’s Switch is a podcast dedicated to helping aspiring and new authors turn on The Author’s Switch to success. You learn more about the show on its page. Information about how to submit your question to be answered on the show, as well as how to be a guest on the show can also be found there.

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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people vanquish Mind Goblins, unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

You can find her on Facebook, Twitter, and LinkedIn.