Category Archives: Authenticity

Power Thought: 5 reasons why we may not own own awesome

be yourself

From left to right:
Ralph Waldo Emerson, Bernard M. Baruch,
Judy Garland and Lady Gaga

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
~ Ralph Waldo Emerson

“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”
~ Bernard M. Baruch

“Always be a first rate version of yourself and not a second rate version of someone else.”
~ Judy Garland

“Don’t you ever let a soul in the world tell you that you can’t be exactly who you are.”
~ Lady Gaga

What these quotes mean to business:
So many quotable people have talked about the importance of being yourself. And, after reading a friend of mine’s post in a private Facebook group listing the 20 reasons miracles don’t happen for us, I was inspired to write this post. Here are five reasons that people … like you or me … use to cloak their awesome and not let their true brilliance shine.

1. Embarrassment
At some point in our lives, more than likely when we were very young, someone made fun of us. They probably did it while we were expressing our uniqueness. Because of this experience, we got the impression that being ourselves is not really O.K. or acceptable.

The thing is, as children, we want to fit in. Therefore, we will often make fun of others who aren’t like us. Or we will be made fun of because we aren’t like others. It is just the way it is.

But that was then, and this is now. You are an adult and you don’t need to be hanging around folks who don’t love your unique awesomeness. And, you will never find those people who appreciate the real you unless you express the real you.

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Walking Your Talk

Craig Duswalt One of the pieces of advice Craig Duswalt gives is to establish your brand message … including your clothes. In other words, the way you dress should be just as much an expression of your brand as your website, business card and logo. Craig is a good example of this. He doesn’t show up to his speaking engagements in a three-piece suit. He shows up looking like a Rockstar … an expression of his brand.

Another person who does this well in Mari Smith. Her brand color is turquoise, and you rarely see her wearing another color when she is speaking.

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Artful Blogging: Expressing Your Authentic Self

take off the mask As part of my Twitter strategy, I’m constantly on the lookout for information to share with my followers. I have set up a few Google Alerts for the topics I want to cover and I receive them once a day. And I’ve noticed something that puzzles me: There is a lot of drivel out there on blogs.

And when I say drivel, I don’t necessarily mean bad or inaccurate information, although there is plenty of that. I’m talking about really bad, inauthentic writing.

There is this one blog (which will remain nameless) that has really good information, but the writing is so bad I never share links to that site. The writing style reads like elementary school English class essays. The sentence structure is prim and proper and often uses archaic words.

Maybe its my training in Journalism, but why must people use big words and phrases when simple ones will do? (My personal pet peeve is using “utilize” when “use” works just dandy.) Sometimes it just seems like folks are hiding behind a mask of proper English, afraid to let their true self expression show.

Anyway, if you want your blog to be personable, readable and attract and retain real people who can become your clients, then you want to write in an authentic way. Here are some tips I suggest for writing a blog that expresses your authentic self and in the process can build a following of prospects, clients and fans.

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Should You Get Personal In Your Business Blog?

questions This question keeps coming up: “How personal … if at all … should I be in my business blog?” Well, that all depends on how you define “personal,” now doesn’t it?

dirty laundry If personal means sharing your dirty laundry on your business blog, then no, you should not get personal in your business blog.

If personal means sharing private information about your friends and family that they don’t want shared, then no, you should not get personal in your business blog.

If personal means sharing opinions that have nothing to do with your business and can hurt your professional reputation, then no you should not get personal in your business blog.

But, if personal means sharing relevant personal details that illustrate business points you are trying to communicate, then yes you should get personal in your business blog.

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