by Carma Spence | Nov 11, 2020 | Creating Products
One question that many new and aspiring authors have is “Should I outline my book or just go with the flow?” To answer this question — and take my bias out of the answer — I did a little research on what those in the biz — authors and...
by Carma Spence | Sep 22, 2019 | Creating Products, Marketing & Selling, Video
I’ve had a lapel mic for years, but because I accidentally left it on, the battery died and I’ve never got around to looking for and purchasing a new one. So, when the opportunity came up to test a new lapel mic at a drastically reduced price, I said,...
by Carma Spence | Jun 24, 2019 | Creating Products
As I mentioned in an earlier post this month, a published book is a powerful tool for coaches and consultants in growing their business. It helps you establish expertise. It lends you authority. And it attracts new clients. But writing a book takes commitment. How can...
by Carma Spence | Jun 10, 2019 | Creating Products
Are you struggling to bring in new clients? Are you not sure what to do next in your marketing plan? Do you want to be seen as an expert in your niche? There’s one simple solution for all these business goals: A published book. It’s true. This one thing—especially if...
by Carma Spence | Jun 3, 2019 | Creating Products
How many times have I heard someone tell me they wanted to write a book? Frankly, I’ve lost count. The reasons why they don’t act on their desire are many. I’ll address the three most common roadblocks to authorship here. I don’t have time...
by Carma Spence | May 13, 2019 | Creating Products
You know you want to make some money on the side. Perhaps you hope to grow that side hustle into a full-time gig. But right now, you just feel the desire to do something more. How do you come up with ideas for your side hustle? And how do you test those ideas so you...