Will your information product be a success?
That’s really the question you want answered before you start, isn’t it? There are several things you can do to make sure that the information product you will create is a success.
1. Decide what success for this product means to you.
How will you define success for this product? Will it make your X dollars? Will it generate X leads? Will it gain X visibility? What benefit are you looking for as a result of this product’s creation. If you are not clear on this before you start, how will you measure your success? For example, if you think making X dollars is you success factor, but you end up measuring leads generated … you may think your product was a failure. But you won’t know!
2. Give your target market what they hunger for.
Find out what the demand is before you create your product. If there isn’t a demand for, let’s say under water basket weaving techniques, then there really isn’t any point in creating an information product about it, is there? You can research market demand for information by visiting forums and blogs that relate to your topic. Check out available e-zines, newspapers and magazines. Take a look through Amazon — if there are a few books on the topic, chances are there is a demand.
3. Find out if there is competition or not.
This is a dead giveaway. If there is competition, then there is probably a demand. What is the competition selling? How much are they charging for it? Can you see how successful the sales are? What can you do differently than the competition? What can you do better?
4. Make sure your product provides benefits and that they are clear and easy to communicate.
You need to be clear on what your target audience will get out of investing in your product before your create it. If you don’t know the benefits, how can you communicate them to your target market? Remember, people buy benefits … not features!