by Carma Spence | Feb 11, 2014 | Creating Products, Marketing & Selling
”Providing content in a variety of formats makes your information more accessible to people with different communication and learning styles.” Photo: The waters of Bodega Bay crash upon the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your...
by Carma Spence | Feb 4, 2014 | Creating Products, Marketing & Selling
”Your content should be personable and readable … you need to write authentically.” Photo: The waves break below the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your...
by Carma Spence | Dec 17, 2013 | Creating Products
“What is the purpose of your business? Every product and every service must be in alignment with that purpose.” Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase price will be donated toward building a schoolhouse in...
by Carma Spence | Jul 23, 2013 | Creating Products
Color is a powerful communicator of information. That’s why sales are often emphasized with a red tag. However, recent research shows that indicating savings with the color red might not be as effective as most people think. In the research paper titled,...
by Carma Spence | Oct 4, 2012 | Creating Products, Video
While enjoying my birthday on Catalina Island in August, I shot this video about what types of products you can sell online. There are three types of products you can sell online: Written products Audio products Video products Each one has its strengths and weaknesses...
by Carma Spence | Jul 19, 2011 | Creating Products, Creativity, Marketing & Selling, Self Discovey
How do you identify your creative niche? How do you describe your ideal buyers so that you can better reach them? For creative professionals, this can sometimes be a daunting task. But you can do it if you break it down into these two simple steps: 1) What...