Ah, here’s the part that throws so many entrepreneurs and small business owners off … myself included. How do you put a price on the product you just created? One rule of thumb: the more specialized your product is (the fewer potential customers you’ll have for it) the higher the […]
Category Archives: 2-Creating Products
Not everyone likes to get their information from the written word. Many prefer to listen to audio or watch video to learn new things. Therefore, audio, video and multimedia information products need to be a part of your product offerings.
Here are some tips to get you started in creating an audio or video information product:
Step One: Create An Outline
Before you start recording your information product, you need to know what you want it to contain. So, like a written information product, you need to create an outline.
The difference, is that you are now writing a script rather than a book. And, you have a choice:
- You can write an exact script – but be careful with this, it could lead to a wooden “performance”. Or
- You can write bulleted points, the larger topical areas you want to cover. This can lead to a more genuine performance, but you may have more ums an ahs to edit out.
Think of this a preparing for a speech or in-person presentation.
Step Two: Get Your Technology In Order
Depending on your goals with this information product, you can create it low-budget guerilla style or professionally with high-end equipment.
Ultimately, it is your content that matters more, so focus on that more.
When you’re just getting started, low budget is just fine. In fact, many established information marketers still do it this way.
The blank page … it stares at you, mocks you, even shames you. Are you really good enough to be writing this information product?
Of course you are! You have information that others don’t have …
- You are more advanced in your learning than some people
- You have a different way of looking at the information than some people
- You have a different way of expressing yourself than others
You were born to bring that information product to life. And you can do it in one of two ways:
- Write it yourself, or
- Hire someone else to write it.
If you choose the latter, here are some tips to get you through this project:
Create An Outline
Break the larger topic into smaller subtopics and then focus on each smaller portion one at a time. This transforms a big project into a series of smaller, easier to accomplish projects.
Write for the Ear
Write your copy as if you were writing a letter to a good friend. Another way to do this is to record yourself talking about the topic, have it transcribed and then massage the transcription into your written product.
One of the questions I get asked is “how do I write or video an information product and sell it.” That’s a big question. So I’m dedicating this month’s content to providing an answer. But first, so that everyone’s on the same footing, I want to make sure you know […]
The quality of your information product will determine, to a great extent, the results you will get once it starts selling. When you develop a high quality information product there will be fewer returns and more glowing testimonials.
So how do you create a quality information product?
Think of the End Result
What will your information product help your customers accomplish? What should they get out of consuming your information product? With that in mind, you can work backwards to figure out what needs to be in it to accomplish that result.
Decide on Method of Delivery
How will you best deliver the information you will be providing? Will this product be a written, audio, video or software product? Will it be a combination? Which methods of delivery would best serve both the information and your customers?
Determine How You Will Develop It
Will you be creating this product on your own? Will you be hiring someone to create it for you? Will you be enlisting partners to help you create part of the product? You need to figure out how you will go about developing the content that will comprise your information product.
The beauty of selling information is that you can sell in in an amazing variety of ways:
- Written – reports, handbooks, workbooks, books, checklists, white papers, etc.
- Audio – interviews, guided visualizations, audio books, lectures, seminars, etc.
- Video – workshops, DVDs, online video, screen capture tutorials, etc.
- Software – tutorials, guidelines, edutainment, etc.
And you can deliver this information in person, as a physical product or as a digital download … or all three!
Let’s take a little closer look at the types of products:
Written Information Products
This is probably the most commonly used … and the oldest. These types of information products got their start as clay slabs and papyrus scrolls and now fill libraries and books stores to the brim in both paperback and hardback formats. If you’re like me, you might even have a folder on your hard drive somewhere filled with them!
These are fairly simple to create … all you need is a word processor and a way to convert the file into a PDF. Voila! You’ve got a written information product!
To answer this question, you really need to understand the primary purpose of your membership site. What do you want the membership program to accomplish for you? Is it a list-building tool or a revenue model? Obviously, if it is primarily a revenue model, then a paid membership program is […]
One of the most common back-end marketing products is a continuity program. A customer buys something and they are enrolled in a “club” or “membership” which provides them with ongoing benefits for a monthly fee. But, to have this method work, you need to have a continuity program that provides real value to real people.
According to Daniel Hall, you just need to follow these five steps and you’ll be able to create a one that will not only provide regular income, but can also support a lifestyle you actually want to live.
Step 1: Examine your interests.
A continuity program is not something you create lightly. You’ll be more successful and able to keep it going for the long haul if it is based on something you are actually interested in and passionate about. Also, if it is based on something you are good at, that helps.
Step 2: Find a hungry audience.
Now take your list of interests, passions and expertise and do the research to find out if there is a hungry audience for what you have to offer. Do some key word research. Search phrases that are three or more words long and are searched for between 50 and 100 times a day are more likely to have buyers searching than just researchers.
A sales funnel is a series of products and services ranging from free to rather expensive that you make available to your prospects, clients and customers. Usually, you start with a free offer to entice someone to join your list and then you can market your products and services to […]