Your brand is a combination of things that identify your particular products and services, differentiating you from others who provide similar products and services. For entrepreneurial creative professionals, this brand usually centers on you and your name. For example, Ray Bradbury, one of my favorite writer’s, has established a brand […]
Category Archives: Creativity
When most people talk about article marketing, they are talking about the process where you writer articles and post them to article directories. This is a really good technique if your business is not only based on your expertise, but you get paid for being an expert.
But what if you’re another type of creative professional? Maybe you’re an artist who sells their art, and doesn’t teach art. Maybe you’re a fiction writer whose work isn’t based on extensive research. Maybe you’re an entertainer who has no side business as a speaker or teacher. Then how does article marketing fit into your business or career?
Well, the description above isn’t the complete story about article marketing. A larger view of article marketing also includes:
- Posting press releases that point to your website.
- Having interviews with you posted on other people’s websites.
- Having your opinion pieces published by others.
Basically, if there is an article, written by your or about you, that is posted online and points people to your website, it can be considered part of your article marketing strategy.
So, if articles that showcase your expertise don’t move you toward your career or business goals, then one of these other strategies might.
Two characteristics of successful entrepreneurs is curiosity and creativity.
“Judge a man by his questions rather than by his answers”
“Sometimes questions are more important than answers.”
~ Nancy Willard
“Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.”
~ Arnold Edinborough
I grew up with the saying, “Curiosity may have killed the cat, but satisfaction brought him back.” I guess that’s why I’ve always cultivated my own curiosity.
So what is curiosity and how does it relate to a business mindset? Curiosity is the desire to learn and to know about people, places and things. When you have a business mindset, you are curious about
- People: you want to get to know your prospects better so you can better serve them and you want to get to know potential partners so you can know whether you are a good match or not.
- Places: you want to know about all the places that your prospects hang out, so you can better market to them.
- Things: you want to know about all the things that you can do to help your prospects, grow your business and attract better business partners.
How can creative professionals, such as artists, authors, chefs, entertainers, dancers and others, leverage the power of the blogging platform to support their career and business goals? On Wednesday, I talked about the top 5 benefits of blogging and they all apply to creative professionals. So, what do I mean? […]