The following are the most common questions I received from “The 4 Pillars of Money Empowerment” webinar I held last month. Because it was so popular, I’ve decided to make it evergreen. If you missed it, you can register to view it here. How do you get back to center […]
The most powerful psychological motivator used in copywriting is the story. People are hard-wired to pay attention to stories, which is why they are so commonly used in copywriting. Stories draw us in and make us want to read more. Other good motivators include: The word “because” — it indicates […]
Now that’s a doosy of a question, for all passions are interests, but not all interests are passions. When you are interested in something, you hold a sense of curiosity about that something. But, a passion is something much more … it has a stronger push, pull and draw. A […]
Did you know that many people skip the sales letter and go right to the P.S. at the end? This is why PS’s are so powerful! The best way to use a P.S. to greatest effect is to Spur immediate action: “But hurry, this offer won’t last long!” Recap your […]
Ah! Where do I start! In a course I took from Yanik Silver, he provided 40. Of course, I can’t go into that many here, so I’ll share what I feel are the top 5: How To This type of headline indicates that the reader will learn how to accomplish […]
