Category Archives: FAQs

faqs copywriting

Copywriting FAQ: What are some psychological motivators I can use in my copy?

The most powerful psychological motivator used in copywriting is the story. People are hard-wired to pay attention to stories, which is why they are so commonly used in copywriting. Stories draw us in and make us want to read more. Other good motivators include: The word “because” — it indicates […]

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E-zine FAQ: I have a small list. I dont need to test, right?

Wrong! Testing is always smart. Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or […]

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Article Marketing FAQ: If I submit the same article to many article directories, won’t it violate a search engine’s policy against duplicate content?

The simple answer: No, it won’t. Since we’re dealing with high ranking websites, the search engines would assume that the submitted content is their original work. This is the reason why a lot of article directories are pretty confident about the articles they display. The problem that they encounter, really, […]

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