Whether you are self-publishing or being published by a large or boutique publisher, you are responsible for your book marketing. In this episode of The Author’s Switch, Carma Spence has a candid conversation about book marketing for indie authors with Case Lane, author of 19 books. Runtime: 22 minutes, 43 […]
Category Archives: Marketing & Selling
We all have habits. Good habits. Bad habits. Habits that we notice and nurture. Habits we’ve been doing so long we don’t even recognize them as habits anymore. And the wonderful thing about success habits is that you can decide to build them into your life.
Not all authors relish being on video. And although it is definitely a powerful way to market yourself, your business, and your books, there are alternatives that can be just as powerful. One of them is streaming audio – audio-only files that people can listen to online.
If you are a new author contemplating launching your first website or an established author who wants to update their website to make it more effective, I recommend you pay attention to these essential elements of author website design.
Blogs have come a long way from their birth as a way to create an online journal where you could digitally write your thoughts, ideas, opinions, and practically anything that you want people to read. People may still use them in that fashion but the software that runs those sites – the blogging platform – has matured to the point that it rivals enterprise-level content management systems. In this post, I’m going to share the basics of blogging for authors.
The Authorneer’s Journey is one type of Author’s Journey. Authorneers are authors who mindfully build their author platform, work artfully to bring out their inner author, and engineer their authorpreneurship. Not every author wants or needs to be an authorneer. And that’s OK. However, by learning the steps it takes to be one, you can greatly improve the results of your book, even if you decide not to build an author-based business. I invite you to listen even if you think it doesn’t apply to you because you never know what golden nugget you’ll find!
For authorpreneurs, constant innovation in such a cutthroat environment is crucial to remain competitive. It’s for this reason that you need to build your brand, which entails plenty of work such as audience research and some aggressive marketing. Social video marketing is one way to stay ahead.
There are a number of book formats to choose from. In a nutshell, they include audio, digital, and print. Some formats work well for any type of writing. For example, how-to books might do very well in all three formats. However, other book types may do better with one single format. Read on to learn about the different formats, what they’re best for, and how to decide which one is right for your book.