Have you ever wondered what you should send to your email list? In this video, I share 6 things you can do to generate ideas and six suggested content ideas you can use right now.
Category Archives: Marketing & Selling
I’ve always wanted to have a laminator. Maybe its because my father used to laminate things for me when I was young. I just think they’re cool. So, when I was offered a free laminator in return for an unboxing video and posts to social media, I said sure! When […]
Public Relations (PR) is a fantastic way to get the word out about your brand. In her new book, 8-Second PR: Energize Your Story for Ultimate Media Success (January 2019), Liz H. Kelly takes readers through an eight-step process for promoting your business that is perfect for anyone with a […]
Starting a podcast can be scary. Keeping it going can be overwhelming. I’ve launched about five podcasts over the years. Most of them have ended because I was too ambitious and burned myself out. I wish that seen this article earlier. How To Take the Stress Out of Starting a […]
What is going to happen to the educational landscape? Can traditional higher education continue with the status quo and survive? Will online learning take over? These and so many other interesting concepts are discussed in this fascinating and accessibly written book by Mirasee founder Danny Iny. Summary of Leveraged Learning […]
Communicating with customers is becoming more and more conversational. In this guest post by Merilee Kern, eight tips for using “conversational marketing” are shared. 8 Ways to ‘Speak Human’ and Change the Game New book reveals how companies can ‘make and maintain more meaningful, impactful and enduring connections within the […]
There’s a new marketing paradigm in town called “brand intimacy.” It is a promising methodology that the authors describe and illustrate with case studies. But will it work for your business? Summary of Brand Intimacy In Brand Intimacy: A New Paradigm in Marketing, co-authors Mario Natarelli, and Rina Plapler describe […]