For authorpreneurs, constant innovation in such a cutthroat environment is crucial to remain competitive. It’s for this reason that you need to build your brand, which entails plenty of work such as audience research and some aggressive marketing. Social video marketing is one way to stay ahead.
Category Archives: Marketing & Selling
There are a number of book formats to choose from. In a nutshell, they include audio, digital, and print. Some formats work well for any type of writing. For example, how-to books might do very well in all three formats. However, other book types may do better with one single format. Read on to learn about the different formats, what they’re best for, and how to decide which one is right for your book.
I began my official self-publishing journey — that is with books you can buy on Amazon — in 2007. (I started self-publishing content in newsletter and booklet form sometime in elementary school). That’s when I published Bonkers for Bundt Cakes. Four books later and I’m still learning. There are so many options for book formats that self-publishers can use today. In fact, I’m currently working on an audiobook (which I’ll talk about in another post). In this post, I’ll share what formats are currently available and provide some reasons why you might consider them.
Are you just starting out with your online business? If so, you probably have a lot of questions, one the biggest being, “How do I best market my business online to get some traction?” In the following guest post, Rodney Laws shares what he believes are the top marketing tactics […]
The emptiness around your words is called white space and it can help your blog posts be more readable. There are several techniques you can employ to create white space. In this post, I cover three.
It stands to reason that content marketing would be an excellent way to market your business online. But can it help you if you are a local business?
You may be surprised to find that the answer is yes. The trick is in geo-targeting this technique for a local target market.
If you don’t know your target market, you can’t build a magnetic marketing funnel. Here are some tips to help you gain a deeper understanding of your ideal clients.