Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like they could if they were dealing with an offline company. And the darn thing […]
Category Archives: 4-Marketing & Selling
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away.
There are lots of ways to keep your visitors coming back to your site. Here are just a few that you can use:
1) Start a Forum, Chatroom or Shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a Blog
There are two basic kinds of blogs — personal and business. The benefit of a blog, though, is that they are listed by search engines like Google, much more quickly than other types of websites. This is in part because blogs, by nature, are updated often. Some blogs are updated daily, others several times a day. Some are updated weekly, like this one, and others are updated several times a week.
Keeping a blog on your site will help with search engine optimization (SEO). And, if you include snippets about yourself — humanizing your posts — your readers will more than likely become regular readers. It all depends on the purpose of your blog and your website.
NOTE: This post gets kind of technical.
Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, ads on products and services are played.
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual mediums — TV and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable formats, such as mp3. Through hosting downloadable music on their servers, companies were able to get quite a bit traffic to their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there is the problem of illegal music download from which artists, musicians and record companies have lost millions in revenues.
E-zines (pronounced “ee-zeens”), short for electronic magazines or newsletters, are an inexpensive marketing tool that can grow your business. Imagine reaching hundreds, thousands, or even hundreds of thousands of potential customers, worldwide, who want or need your specific product or service. These are pre-qualified prospects that “opt in” to receive […]
Remember, you’re an expert at whatever it is your business does. You have knowledge that can help your subscribers — they’re looking to you for solutions. Provide them with tips and techniques for dealing with issues relevant to them, or provide product reviews and recommendations, or updates on industry trends […]
Because of this, blogs are being used as an Internet marketing media. Before, Internet marketing was done by placing banners and links on popular websites. Links were also included on newsletters and marketing letters sent to the those on the mailing lists.
Whether or not you are one of the many people who spend time reading blogs, be aware that at least some of your key customers are. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews.
The concept of blogging started in the late 1990s. It used to be a way for people to easily create a website and just “talk” about what they felt like. In addition, it had the added feature of allowing visitors and readers to comment on the content of webpages.
Eventually, online advertising tapped into the potential of blogs and then so did business. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1. Blogging is simple.
The simplest way to get your information on the net is through blogging. No skills are necessary — if you can read and type, or at least click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, etc. If you have a computer and an Internet connection (and if you’re reading this I’m pretty sure you do) then you can blog and market your products and services.
2012 Update: This is still true today. WordPress is a powerful blogging platform that you can use as a simple blog or, with the help of a few plugins, a robust membership and marketing platform.
NOTE: This content was updated October 13, 2017. Once upon a time, blogging was a way to create an online journal where you could digitally write your thoughts, ideas, opinions and practically anything that you want people to read. However, they’ve become fairly robust content management systems (CMSs) in their […]
NOTE: This content was updated September 4, 2017. How did blogging start? The term “blog” is shortened from “web log.” Web logs were originally a server’s log file, but it rapidly morphed into something else entirely. Somewhere around the mid-1990s, the term “web log” came to mean a diary, of […]