Category Archives: 4-Marketing & Selling

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The Importance of Blog Design

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Blogs have increased in popularity for businesses over this past months. Many people have started to create their personal blogs to express their thoughts and feelings, while Internet companies are starting their blogs to inform consumers of the latest product news and reviews.

Because of this, blogs are being used as an Internet marketing media. Before, Internet marketing was done by placing banners and links on popular websites. Links were also included on newsletters and marketing letters sent to the those on the mailing lists.

Whether or not you are one of the many people who spend time reading blogs, be aware that at least some of your key customers are. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews.
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5 Reasons Why Blogging is the New Internet Marketing Tool

shoutout The concept of blogging started in the late 1990s. It used to be a way for people to easily create a website and just “talk” about what they felt like. In addition, it had the added feature of allowing visitors and readers to comment on the content of webpages.

Eventually, online advertising tapped into the potential of blogs and then so did business. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1. Blogging is simple.
The simplest way to get your information on the net is through blogging. No skills are necessary — if you can read and type, or at least click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, etc. If you have a computer and an Internet connection (and if you’re reading this I’m pretty sure you do) then you can blog and market your products and services.

2012 Update: This is still true today. WordPress is a powerful blogging platform that you can use as a simple blog or, with the help of a few plugins, a robust membership and marketing platform.
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