Do you have clients or customers in your business? Do you know the difference?
Tarrell Florent, one of the speakers at Craig Duswalt’s Rockstar Entrepreneur Conference last month, shared this bit of sage advice about business insurance during his “5 Tips in 10 Minutes” presentation: “Get an agent who looks at you as a client, not a customer.”
As I wrote that down, I realized he was saying something far more broadly applicable to business than his focus.
First, let’s look at the difference between a client and a customer. A customer is someone who purchases things from you. Customers come and go and are, generally, easily replaceable. A client is someone you have a business relationship with. You have a vested interest in their success with your products and services because they bring you repeat business.
Now, some businesses naturally lend themselves to having clients vs. customers. However, can you imagine the benefit it would bring your business if you treated every customer as a client?
There’s a qualitative difference to how customers are treated vs. clients. And those who buy your products and services can feel it, even if only on a subconscious level. This automatically translates to how they view your business.
Treat them as clients and you’ll see your business improve.
Now its your turn:
What do you (or can you) do to treat those who buy your products or services like clients? Have you experienced the difference in the way you are treated by the businesses you buy from? Share your insights and experiences in a comment below.