Do they really need to like you?

In the “storytelling” teleseminar I did with Mark Satterfield he clearly defined what “know, like and trust” means in the context of business. In this video clip from my Sell Book Books video (available free here), I share a bit of what “like” means:

Many business owners get confused by the term “like.” They think it means their audience needs to be buddies with them. But that’s not the case at all. In the context of business, “like” means “relate.” Your target audience “likes” you when they can relate to you and your content in some way. They feel a connection that engenders enough trust to give you money for what you have to offer.

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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people vanquish Mind Goblins, unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

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