Weekday Wisdom Episode 65
Are you just getting started on creating e-books? In today’s episode, I share my thoughts on e-book strategies and tip on how to make them a decent channel of income.
Today I’m going to be answering another question from the AMAFeed. Today’s question comes from Aminah. And she asks:
“What are some of the suggestions that you will give to the budding book authors about e-book publication?
First, don’t limit yourself to e-books. If you’re going to write a book, write something that’s worthy of also going out in print. With print on demand, there’s no reason for you to not do that.
That said, if you want to take the solely e-book route, I recommend you check out Kindle’s Short Reads. These are quick and easy e-books that someone can read in five minutes, 10 minutes, 15 minutes, etc.
A very good strategy is to create a series of related Short Reads. In fact, a really good strategy is to create a series of mini e-books on a Kindle and then bundle them into a physical book later. This can build long-term client/customer relationships. You can get people “addicted” to what you have to offer. It’s a really enticing and engaging method of using e-books.
Now that’s a larger scale strategy for e-books. If you’re simply thinking about writing e-books, ultimately if it can work in a physical book, it should be able to work on an e-book. However, there are things you can do in an e-book that are more challenging for a physical book. These are things that are interactive.
Yes, you can do interactive things in a physical book, however, you have to use clunky QR codes or long links, whereas even though you may include a long link in an e-book it can actually be a live link. While a person is reading your e-book on their phone or tablet, they can click on the link and — bam! — be taken right to the interactive content.
Have lots of links, but not so much that it feels like a book of links. You want it to be natural and germane to the content. When people are reading, if they want more, then click on a link and they go to a YouTube video. They click on another link and they go to an article on your blog. They click on yet another link and they go to a landing page for a free opt-in or low-cost digital product. That interactivity creates a two-way communication, or at least the ambiance of one. The more two-way experiential you can get, the better. That is going to make for strong engagement with your reader. Plus, they’ll receive more word of mouth, which will get more people to download your e-book.
If you are thinking of e-books as your main strategy and you really don’t want to have physical books, then focus on interactivity and short and quick reads. That’s going to be your best bet for long-term customer engagement.
In addition, the more e-books you have available for people to buy, the more income you can potentially earn. Remember e-books are usually priced lower than physical books, so the more the merrier.
Keep in mind that people who read e-books are not all that patient. They are not going to read a tome. They want quick and to-the-point reads. So, again check out Kindle’s Short Reads. What’s really nice about this program is that they actually tell readers this book will take you an hour to read. This book will take you 15 minutes to read. And that actually will drive sales, because someone will go, “Well I can read this book for an hour or I can read this book for 15 minutes. I’ll choose the 15 minutes because I can do that while I’m commuting on the train.” E-books are almost like audio books for people who just don’t pay attention to their ears.
Remember there are three learning styles.
- There are kinesthetic learners. People who have to experience something to learn it well. That’s why you want the engagement, the going to YouTube, going to your blog, etc. Get people engaged with your content and doing.
- There are visual learners. These are the people who are reading your book. They’re not going to be audiobook listeners. These are the people who will rather read your book because they need to see it. And this is another reason why you have links to infographics and images. You can talk about something, “If you’d like to see this…”
- And then there are audio learners. These are the people who are probably going to go to your YouTube link. Sidenote: Amazon is starting to offer audiobooks of shorter works, so you might want to consider turning your Kindle or other e-books into audio books, as well, because it’s a very similar audience. And these audiences are engaged. Even better, turn it into a podcast. Break up your e-books into multiple parts. Turn each part into a podcast. Get people who are listening to the podcast to come buy your e-book. It can be really quite lucrative and you could never have a physical book at all. That’s not what I recommend, but it is a strategy that you can use.
So, if you’re just starting out with e-books, what I would keep the top of mind are:
- This should go without saying, but hone your craft so that your book is worth reading. Just because it’s digital, doesn’t mean it’s okay that it’s crap. Make it good.
- Think interactivity. Let people interact with your work by clicking on links to go to YouTube videos, your blog posts, and other content, such as infographics and images.
- Think short. Think books that are quick and easy to read in an hour or less.
That will probably give you the greatest success as an e-book author.
Think outside that box. You don’t want to hem yourself in.
Spread your wings and fly.
Because you — yes you — are capable of more than you know.
If you liked this video, please go over to YouTube and like it for me. Also, let me know what you think in a comment below. If you’ve got questions that you’d like me to answer in future videos, put them in a comment below. If you’d like to appear in a future episode of the Weekday Wisdom, you could always videotape the question that you have and send it to me as a link, or audio record it. How cool is that? You could be right here on the show and I would absolutely include a link to your website, if that’s what you wish. I want to make Weekday Wisdom something that you value and look forward to watching.