Wrong! Testing is always smart.
Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or two dozen addresses and get good results.
Many email marketing programs, such as Aweber, make it easy to split test your list. So give it a try and discover the powerful information you can attain.
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