E-zine FAQ: I have a small list. I dont need to test, right?

faqs ezine Wrong! Testing is always smart.

Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or two dozen addresses and get good results.

Many email marketing programs, such as Aweber, make it easy to split test your list. So give it a try and discover the powerful information you can attain.


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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

You can find her on Facebook, Twitter, and LinkedIn.