One way to get the word out about your products and services is to offer derivative courses at local community colleges and through online educational sites. These are usually not big money-makers, but they do get you in front of potential clients who might hire you as their coach, book you to speak at their event and/or buy your products and services.
If you are a beginner, it also gives you an opportunity to hone your speaking skills in a smaller group setting that is relatively safe. It is rare to find hecklers in a continuing education course! It forces you to collect your thoughts about your content, as well as the market you wish to serve. For example, I’ve offered a version of the Marketing Strategies for Promoting YOU! course at one of my local community colleges, Paradise Valley Community College. I’ve also offered online versions through several resources: The Long Story Short School of Writing at Colorado Free University offers a variety of online courses for both fiction and non-fiction writers.
Since this is a target market I wish to reach, I created versions of the Marketing Strategies for Promoting YOU! course for these two audiences: fiction writers and non-fiction writers. I’m also offering a version of MSPY that has been tailored for professional organizers at The Professional Organizer’s Toolbox. I’ve even created a special VIP Gold Group through PodClass!
All these opportunities add to your marketing funnel, making it more diverse and robust. This, in turn, makes it healthier and better able to support you in your business mission.