Home Sweet Home Page

Attention!  The 2nd Edition of Home Sweet Home Page will be released in Spring of 2021.

The new cover will be revealed in October/November 2020. Go here to see some of the early versions of the second edition cover.

What’s New in the Second Edition?

  • All the chapters are updated with new information and examples.
  • A bonus 6th “Deadly Mistake” has been added
  • New chapters have been added to make the information even more actionable

Stay tuned for new information

If you’d like to be kept in the loop about the release of the second edition of Home Sweet Home Page, enter your name and best email address in this form. You’ll also be added to my general email list and receive tips and information for Authorneers each week.

Attention Authors, Speakers, Coaches
and other Information-Based Solo-Entrepreneurs:

Is Your Website Undermining Your Business?

If it has fallen victim to one of the 5 Deadly Mistakes
discussed in Home Sweet Home Page, it most definitely is!

Dear Friend,

Each day … no, minute … that you have an ineffective website representing your talent, you are losing business, losing opportunities and losing the chance to make a difference in this world.

Chances are, you got into your line of work because you were passionate about something and wanted to share that passion with others. As Michael Port puts it, you “stand in the service of others.” But, when you can’t get your message out there to those you were meant to serve, how can you accomplish the task you were put on this Earth for?

You may be highly skilled and knowledgeable about what your topic, but not know a thing about how to express your value to an anonymous web surfer who happens upon your website.

And so, many authors, speakers, and coaches limp along, wondering why they aren’t attracting more clients, growing a list of prospects more quickly, or converting web visitors into subscribers. So they hire web designers to create beautiful, flashy websites. Or they slap together a simple, ordinary blog. And they may notice a blip in business, but not what they were hoping for.

What’s wrong? they say. Why aren’t more people lining up to hire me, book me, buy my products? Isn’t my website pretty enough? Don’t I provide enough relevant information?

And they never figure out what’s wrong.

And the kicker is, most of the time, it would take just a few simple changes to their home page to turn all this all around!

woman questioning

Yes, simple, easy-to-do, tweaks to your home page
can improve your website’s success.

And you’ll learn what they are in Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers, and Coaches Make with Their Website’s Home Page and How to Fix Them! — a little, 7-1/2″ by 7-1/2″ book packed with useful, easy-to-understand information that you can apply to your website before the week is out!

Inside, you’ll find out:

  • The 5 basic types of website and what purpose each serves.
  • How your domain name can make or break your business, reputation and perceived expertise.
  • Why an opt-in box is important and where you should place it on the home page.
  • The basics you need to know about opt-in incentives.
  • A simple technique you can use to optimize information on your home page for better search engine results.

And so much more … including the 6 questions you simply must answer with your website if you want it to be an effective marketing tool.

Select the Version You Want Below

Buy Home Sweet Home Page from Amazon
Buy Home Sweet Home Page from Lulu
Buy the ebook from BookLocker
Buy Kindle version of Home Sweet Home Page
Buy PDF version of Home Sweet Home Page
Buy the ebook from iTunes
Video Tour of Home Sweet Home Page

Audio Tour of Home Sweet Home Page


Read an Excerpt on Issuu

Reviews of Home Sweet Home Page

book review from Amazon

Linda Dessau
“The subtitle may sound dire, but the book sure isn’t! Even though she is an accomplished website and graphic design professional AND Internet marketer, Carma speaks in plain English and keeps things simple. And she still includes pretty much everything I would want you to know about building an effective online presence – and how to do it right from the start!”

Linda Dessau, You Talk, I’ll Write

wayne hurlbert
“For me, the power of the book, is how Carma Spence-Pothitt packs so much punch into a small volume. The book spends little time on frills, and is devoted entirely to identifying the problems found with business and professional home pages, and to creating their solutions. The book’s focus and sparse design are, in many ways, a mirror of the ideal website as described by Carma Spence-Pothitt. She establishes her vision and purpose for the book, and follows logically and efficiently toward that goal. Having the layout of the book reflect the same logic, as the proposed solutions to website mistakes, demonstrates a clarity of purpose on the part of the author. The book can be read in one sitting, as is helpful for a busy business person. The valuable site mistake self assessment can be completed, and the solutions presented in the book, can be put into action immediately.

“I highly recommend the valuable and action oriented book Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! by Carma Spence-Pothitt, to anyone seeking to understand why their website isn’t achieving its full potential as a business creation tool. By understanding the vital importance of the untapped power of the home page, to build reputation and increase business, this book serves its stated intentions very well.”

An excerpt from Wayne Hurlbert’s review of Home Sweet Home Page.

Rochelle Walden
“Carma has an almost uncanny ability to pick up on what’s important and needs focus in a business. In this new book, she is using her powers to help us with the world of websites, but as a coach, there is no unfamiliar terrain for Carma … She does it all with the same level of grace and clarity. I would send any entrepreneur that needs to get re-inspired and laser-focused on their dream to Carma.”


Rev. Rochelle Walden, Spirit in Business coach

Another Amazon review

mary tucker
“I want to thank you for the excellent content on the call with Rhonda Hess earlier this week and for the generous and relevant bonus gifts you offered. All of the materials have helped me move forward with my own goals for website development and most of all, writing. I am a prolific writer. I’m Irish, so blarney is in my DNA and language rolls off my tongue. My problem has been one of organization of ideas and your ebook has been especially helpful. I’m really looking forward to receiving my book and hearing you again on the invitation-only group class.”

Mary Tucker, Cultivate Your Life
March 20, 2010

Tweet from Wendy Y Bailey

blog critics
“If you’re an author, speaker or coach in the process of building or re-vamping your website, or would like to make sure your website has the necessary elements to market yourself and your product, you should consider getting a copy of Carma Spence-Pothitt’s book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them.

“Short and succinct, the book describes in an engaging manner the most essential elements of an effective website….”

An excerpt from Mayra Calvani’s review of Home Sweet Home Page. Read the entire review here.

Check Out Related Book Tour and Interviews