How to Grow Your Audience with a Podcast [The Author Switch Podcast]

Are you looking for a way to grow your unique audience? Today’s guest on The Author’s Switch, Franciska Kosman shares her advice on how to use a podcast to grow your author platform.

How to Grow Your Audience with a Podcast with Guest Franciska Kosman on The Author's Switch, Episode 8

Runtime: 20 minutes, 28 seconds

Show Notes for Episode 8: Guest Franciska Kosman Talks About How to Grow Your Audience with a Podcast

If you want to sell more books, you need to have a strong author platform. A major component of an author platform is not only an audience but clear evidence that you have a regular way to connect and communicate with them. Email marketing is the most common method recommended, but it is not the only game in town. Podcasting is rapidly becoming a contender in the audience growth and nurturing category. In this episode of The Author’s Switch, I chat with a strong proponent of this medium.

Franciska Kosman is a singer, composer, podcaster, music producer, and podcasting coach. As CEO and founder of her full-service podcast producing agency, Kay Productions, she is the leading expert on helping successful entrepreneurs create a legacy using their voice. Kay Productions offers a unique combination of services, from content creation to editing, producing, marketing, and –- most importantly –- expertise on how to make an impact with a message worth sharing.

Franciska used her podcast to create an audience that didn’t exist as a religious singer, as well as to conduct research, bust myths, and support other women singers. In this episode, she discusses podcasting’s unique lead-building capabilities, characteristics that are not available through other media.

Highlights from the Episode

  • How do you decide what to talk about on your podcast?
  • How do you grow your podcast’s audience
  • Different types of content you can include in a podcast

You can find Franciska here:

About The Author’s Switch

The Author’s Switch is a podcast dedicated to helping aspiring and new authors turn on The Author’s Switch to success. You learn more about the show on its page. Information about how to submit your question to be answered on the show, as well as how to be a guest on the show can also be found there.

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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people vanquish Mind Goblins, unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

You can find her on Facebook, Twitter, and LinkedIn.

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