Increase sales by raising the price

Meredith Eisenberg on The C.A.P. Podcast

The March 5, 2015, episode of The C.A.P. Podcast featured Meredith Eisenberg, co-host of the Paycheck to Passion podcast and the co-founder of the Passionate Entrepreneurs Network. In this second video excerpt of the episode, she shares a story from her podcast in which a guest increased sales of his hand-made furniture by simple adding a zero to the end of the price..

The psychology of pricing is often counter intuitive. Many times increasing your prices will increase sales because what you are selling will have increased perceived value. The stories shared in this excerpt illustrate this point.

In addition, clients who pay more are often easier to work with because they have more skin in the game and therefore are going to make an effort to make sure they gain value from their purchase.

To listen to the complete podcast, click here.


questions
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About the author

Carma Spence, The Own Your Awesome Mentor, is fiercely committed to guiding women to Owning their Awesome and turning it into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

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