Weekday Wisdom, Episode 34
The Infopreneur Hero’s Journey doesn’t stop when you’ve created the product. No, you must release it out into the world changing lives and making you some income. And that’s what we’re going to talk about in today’s Weekday Wisdom.
Today is part two of my conversation about the Infopreneur Hero’s Journey. This is the part where the rubber meets the road because this is where you get your product out into the world and making you some income.
In the last episode, I shared with you a board game I created called Quest for the Golden Fleece. Well, in the last episode, I left you in the middle of that game. I talked about how you discover what your awesome is, and then you start outlining a product that’s based on that awesome. Then you vanquished some Mind Goblins, and then eventually you had this completed product.
That’s not the end of the journey. No. Your product doesn’t do you any good it just sits there and no one buys it. I suppose it’s fulfilling but think of this, when Jason got the Golden Fleece, just having it in his hand wasn’t the end game. The end game was to take that Golden Fleece home. So, the next part of your Infopreneur Hero’s Journey, once you have created your product, is marketing it and selling it.
If you have decided that this is a side hustle or a business or is going to be your whole new career, you need to start doing some planning and managing of all that stuff, too.
Here’s another story. The Quest for the Golden Fleece game was not my first board game. Before I created it, I created To Kill the Minotaur. That game was not as successful. I was still trying to figure out how to do things. I created it, started playing it and it was like it was missing something. So, I took the lessons I learned from creating that game and created the other one.
Sometimes that’s what happens along this journey. You’ve got your Golden Fleece and it turns out it is really a pyrite fleece. Or maybe it’s a spectacular Golden Fleece and it sells like hotcakes. Either way, what you do is you put it out in the world, you market it, you see if it works. You see where it needs to be improved, you make improvements.
This is all part of the homeward journey, you’re marketing, you’re selling, you’re testing, you’re setting up technology so that all this stuff can be automated. Then once you’ve got it selling, this is where you decide, is this just going to be something you do on the side? Maybe it’s something you’re doing around your hobby to help pay for the hobby. Maybe you’ve got a hobby that uses a lot of money, and so you created this product to finance your hobby. Maybe it’s just a side hustle to make a little extra money. Maybe you’re trying to make a little extra money to go on a special vacation or something. That’s a perfectly good thing.
But maybe, just maybe you’ve created this product because you want to see if you could create a viable business around something that you are passionate about, something that just lights your fire. You want to test the waters, see what happened. If this is you, then you need to start planning. If you’re in a day job, you need to start planning your employee to entrepreneur journey, your transition, your exit strategy.
All this planning you need to do because if you don’t, you’ll end up being like me. You see, back in the early 2000s, there was this thing called the Dot Com Crash. Well, I was working on a website at the time and I lost my job. I spent the next eight to 10 years looking for a job while trying to launch a business. At the time, I was so frustrated with being a corporate writer, because that job was often the first position to be fired, I decided to change my career completely. I started off launching a gift basket business. And then I added in Mary Kay. And then I did Primerica. I was so desperate to pay the rent that I was throwing business spaghetti at the wall, hoping to God that it would stick.
Now, on one level, I was very successful, because I was able to pay the rent. But, it came at a great cost. I almost never had enough money to buy anything else. I didn’t take a vacation at all. I was stressed out. I was working 60 hours a week just to make ends meet. In at least three points during that time I went on food stamps because I couldn’t buy food. Eventually, I got to the point where I had a business that made some money, not a lot, but it was steady-ish. However, I hated every minute of it.
All of this happened because I didn’t create a plan. I didn’t take myself into account. And I didn’t create an exit strategy.
So, now I’m pulling together a system that takes you from employee to entrepreneur the right way. I do not want you to have to struggle for 10 years, financially doggie paddling, and going on food stamps, like I did. I want you to be able to do this right.
The way I’ve organized the Infopreneur Hero’s Journey is to take you baby steps along the way. That way you can build your confidence, create a plan. I don’t just help you make a product. I help you have a big picture and have that product take you toward that big picture.
Let’s recap the whole Infopreneur Hero’s Journey one more time.
- Step one is discovering your awesome, your call to adventure. You’ve decided that you have skills and knowledge, and you’re going to package them up into a product and sell it.
- Then you accept the quest. You start creating your product.
- And then in come the Mind Goblins. You’ve got to nip those in the bud because they’re going to be coming at you for the rest of your life. They will only get stronger if you let them win now. Step three is vanquishing the Mind Goblin.
- Step four is you’ve got the Golden Fleece. You’ve created your product, it is ready to go.
- Step five is a journey home, which is the marketing and the sales and the planning.
If you have questions that you’d like me to answer in a future episode, comment below. And of course, if you liked this video, like it on YouTube. I really would like you to join the conversation. Talk to me. Comment below. Let me know what you’re thinking, what you need help with. Because the Weekday Wisdom is here to create value in your life and I hope that you look forward to watching it.