Weekday Wisdom Episode 79
Is experiential marketing valid for the solo entrepreneur? Since a lot of people don’t know what it is, and the book I’m reading on the topic is written for larger companies, I wondered. And then I had an idea this morning!
I’ve been reading this book called Experiential Marketing by Shirra Smilansky. I will be reviewing it for this blog once I’m done, but I’m only a third of the way through right now because it uses a very tiny font. It’s very dense.
However, as I was reading it today, it occurred to me that yes, experiential marketing does apply the solopreneur.
Every time you give a presentation, be it a teleseminar, a webinar, a workshop, a seminar, even a keynote address, you are doing experiential marketing.
What really triggered that for me today, I was reading the chapter on the B.E.T.T.E.R. Creative Model, which is about how to create unique experiential marketing ideas. It started off discussing Brand Personality and then went into Emotional Connection (the first two letters of the acronym). It occurred to me since I spent the last week totally focused on writing my book, Public Speaking Super Powers, that brand personality was basically a fusion of the Power of Passion and the Power of Authenticity.
Your brand personality is a condensation of your own personality. It’s the part of your personality that is expressed through your business. And, because of that, you take your Brand Personality and use the processes that are explained in the book, such as creating an emotional connection and creating brand experiences, whenever you give a presentation. That’s what creates the experiential marketing for a small business.
When you are up in front of an audience, be it virtual or live, you are creating an experience with them. And so I’m thinking — and this will come out in my book review when I write it — that the tenets of experimental marketing, which are explained in a very, very detailed way in this book — are applicable to people who are growing a solopreneur business and even a side hustle.
Because marketing is marketing is marketing.
I challenge you to start putting on your thinking hat. How can you make the experience of working with you or listening to you give a presentation create emotional connections with your target audience?
Don’t box yourself in.
Spread your wings and fly.
Because of you — yes you right there — are capable of more than you now.
I hope you enjoyed this video. And if you did, please give it a thumbs up on YouTube and let me know in a comment below. If you have questions or suggestions for future videos, also put that comment below. I want the Weekday Wisdom to be something that you value to look forward to watching.