If you aren’t known for something, you won’t be known for anything. That’s why an author brand is so important. However, the idea can be quite elusive. In today’s podcast, I chat with Mark MacDonald about author branding and how new and aspiring authors can be known for something.
Runtime: 24 minutes, 52 seconds
Show Notes for Episode 12: Mark MacDonald
Mark MacDonald is a Church Brand Strategist for a national church communication and branding agency, coaching pastors and churches to become relevant in their community. He’s the bestselling author of Be Known For Something, has written 800+ magazine articles, and is the Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc). Over 30+ years, Mark has served as Pastor, Marketing VP, Creative Director, and Strategist; in one of Eastern Canada’s largest agencies, his own agency, for the 3000+ Florida Baptists, and most recently at one of the largest church consulting groups (Generis).
Highlights from Episode 12: Mark MacDonald – Be Known for Something
There were a lot of golden nuggets dropped in this episode, but here are the ones I thought were especially useful:
- It’s OK if you don’t know where you’re going at first, as Mark’s Author’s Journey illustrates
- Your brand doesn’t have to dome from your genre, it can spring from other sources, as well
- One reason why outlining makes writing your book easier
You can find Mark MacDonald here:
About The Author’s Switch
The Author’s Switch is a podcast dedicated to helping aspiring and new authors turn on The Author’s Switch to success. You learn more about the show on its page. Information about how to submit your question to be answered on the show, as well as how to be a guest on the show can also be found there.