A few weeks ago, I was watching a re-run of Ghost Whisperer and it struck me: With a few small tweaks, I could use the things she’s saying to promote my business. So, last weekend I had some fun and created the video that now graces the top of my testimonials page.
You’ll notice that this video not only promotes what I do but also the fact that others have talked about what I do. The video promotes my clients almost as much as it promotes me.
Why would I do that? Here are some reasons:
- No one promotes their testimonial page, so I stand out.
- Promoting my testimonial page promotes my clients, so I’m further helping them out without doing much more work.
- Promoting my testimonial page makes giving me a testimonial that much more sexy, so I’ll get more of them.*
After running this video by a few friends, I was inspired to create one that promoted what I did specifically. Since spoofing a favorite TV show was so much fun, I decided to do it again. Being a science fiction fan, spoofing Star Trek seemed like a natural.
So, how can you use these examples to inspire a clever, creative, unique way of promoting your creative business? How can you integrate your own personality into marketing? How can you use your innate creativity to promote your work in a way that stands out from the rest?
Please share your thoughts, ideas, aha moments and questions below. I’d love to hear from you!
* Feel free to send my your testimonials! I would love to have more video testimonials, but I also accept written and audio testimonials, as well. If you’d like to send an audio testimonial, you can simply call my voice mail, (815) 642-4092, which will email me an audio file.
An effective testimonial includes your name, your business (and website address) and a specific way that I helped you reach your goals.