To position yourself as an expert …

To position yourself as an expert, include a benefits-driven question or statement that invites people to click on a link to get more information.

 

Regarding signatures in email and on forums:

“To position yourself as an expert, include a benefits-driven question or statement that invites people to click on a link to get more information.”

Photo: Palos Verdes, Calif. Taken February 2014.

 
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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people vanquish Mind Goblins, unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

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