Small Business Tagline Checklist

Small Business Tagline Checklist



The purpose of a tagline is to catch attention, clarify the purpose of your business and engage your ideal clients so they will stay with you – at your website, with your marketing material, etc. – long enough to consider what you have to offer.

Small businesses don’t have the luxury of funny or “artistic” taglines that don’t communicate value. Big companies like Apple can play around with “Think Different,” but as the owner of a small business, you can’t.

This three-page guide will help you develop the perfect tagline for your small business. It gives you an overview of what a tagline should do, provides two tagline formulas that will make creating yours a breeze, and supplies you with a simple, effective checklist for tagline development.


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