Question your way to abundance?

I recently received a copy of Noah St. John’s Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love, and Happiness and I’m really excited to dig into it. I’ve heard of the book before, so when I had the opportunity to secure a review copy, I didn’t jump … I pounced!

I’m still reading it … I’m kind of a slow reader and have a tendency to read more than one book at a time (I’m currently reading two books on Kindle and three books in physical form!). But I wanted to share with you some of Noah’s wisdom while you wait for my review of his book. So I was very happy when I received his answers to some key questions about his Afformations book and process.

Carma: What’s the story behind Book of Afformations?

Noah: Did you ever notice how your best ideas come in the shower? In April 1997, I was a broke college student sitting in my tiny dorm room one night, when I looked at the list of positive statements I’d written: “I am happy”, “I am wealthy”, and “I am rich.” I finally admitted that even though I’d been saying and writing these positive statements for years, I didn’t believe them.

The next morning I got in the shower and asked myself, “Why are we trying to change our lives saying statements we don’t believe . . . when the human mind automatically responds to something even more powerful?”

That’s when I invented the four-step method I named Afformations® and started teaching it to people around the world. Since then, over 200,000 people in more than 50 countries have learned how to improve their lives using Afformations.

Carma: Why do you think that Afformations are more powerful and compelling that tradition affirmations?

Noah: An affirmation is a statement of something you’d like to be true in your life. Traditional success teachers have taught us for decades that if you want to change your life, you should change your thoughts. So they naturally told us to change the statements we’re saying to ourselves.

An Afformation, however, is an empowering question that immediately changes your subconscious thought patterns from negative to positive. For example, a classic affirmation is, “I am rich.” Yet when most people say that statement, their very next thought is, “Yeah, right!”

When you ask an Afformation, you use the brain’s “embedded presupposition factor”, which means your brain is automatically wired to search for answers to questions.

Carma: In your book, you discuss the concept of “The Belief Gap” and the role this gap plays in getting the results people get from their self-transformation work. Can you give a brief explanation of this idea?

Noah: When you want to change your life, you want to go from Where You Are to Where You Want to Be. I call that going from your Current Perceived Reality, or CPR, to your New Desired Reality, or NDR.

Between your CPR and your NDR lies your Belief Gap. That means, most people simply don’t believe they can make the changes they want for their lives.

For example, millions of Americans want to lose weight. Yet we know that in order to lose weight, all you have to do is eat right and exercise. So how could there be an obesity problem? The answer is, if you asked most people if they honestly thought they could lose weight and keep it off, they would answer, “No, not really.” That’s their Belief Gap. And since they don’t believe they can do it, they don’t take action, so they don’t get the result they want, so they don’t believe they can do it, and so on. That’s why The Belief Gap is the real reason most people find it so hard to make the changes they want in their lives.

Carma: What do you mean when you talk about the Inner Game and Outer Game of Success?

Noah: In any human endeavor, we find the inner component and the outer component. The Inner Game deals with things that lie between your ears: your beliefs, values, priorities, decisions, and so on. You can’t see these things, but you can see the EFFECTS of them.

The Outer Game includes visible things like your habits, behaviors, lifestyle, actions, and so forth. Using the weight loss example, the Outer Game of weight loss includes what foods you eat and how often you exercise. But the Inner Game includes your beliefs about how much weight you can actually lose and how long you can keep it off. Both are vital for success.

Carma: Why do you call Afformations “the missing piece to living an abundant lifestyle”? And, what exactly IS an abundant lifestyle?

Noah: An abundant lifestyle is comprised of four components: Time, Energy, Relationships, and Money. Millions of Americans feel overwhelmed, stressed out, tired, broke and scared. That’s because they haven’t been given the proper tools to live an abundant lifestyle.

The irony is that I didn’t come up with the term “the missing piece to having abundance” — my clients did! Because I kept getting so many letters, emails, and messages on social media from people around the world saying, “Noah, I read your book – THANK YOU for giving me the missing piece I’d been searching for!”

That’s when I realized that Afformations really ARE “the missing piece” for so many people who want to live healthier, wealthier, happier lives. It’s my privilege to be able to share this message with people around the world, and see their lives change as a result of using Afformations.


Bestselling breakthrough performance expert, Noah St. John, known as “The Abundant Lifestyle Authority,” is famous for inventing Afformations® and creating high-impact, customized strategies for fast-growing companies, celebrities, and leading organizations around the world.

His sought-after advice has been proven to skyrocket sales, boost profits, and improve goodwill, while allowing business professionals to enjoy more free time with their families.

Noah’s books have been translated into ten languages worldwide, and he’s been featured in over 2,000 media outlets including CNN, ABC, NBC, CBS, Fox, National Public Radio, PARADE, Woman’s Day, Los Angeles Business Journal, Washington Post, Chicago Sun-Times, Selling Power, Bottom Line/Personal, and The Huffington Post.

Keep an eye out for my review of Book of Afformations in the New Year. In the mean time, you can learn more about Noah at www.NoahStJohn.com.

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About the author

Carma Spence is an international best selling author and award-winning speaker who helps women, introverts and shy people unleash their content creation superpowers and communicate their message with confidence so that they can create meaningful and fulfilling legacies.

You can find her on Facebook, Twitter, and LinkedIn.