Weekday Wisdom, Episode 23
Are you a continuous learner? That’s what we’re going to talk about in today’s Weekday Wisdom.
The ninth quality of successful entrepreneurs is that they are continuous learners. If you want to be successful in any form of entrepreneurial business, you cannot sit on your intellectual laurels. You have to keep learning new things, especially when it comes to being an online marketer.
In the online space — as well as other areas — new things are always developing. There’s always new software to learn or the software you use now changes. For example, many entrepreneurs use Facebook to market themselves, and it is constantly evolving. There was a time when Facebook didn’t have Live and now it does. I hear they’re going to be focusing more groups rather than pages. And their algorithms for the news feed keeps changing. So you have to continuously learn in order to keep on top of all that.
But it’s not just in business that you want to continuously learn. You want to be learning in all areas of your life. For example, I read a lot. Some of the books I read I receive in order to review, such as The User’s Guide to Spiritual Teachers. And other books, such as In Conquest Born, I read for fun.
This is how I do reading: I am almost always reading two books. One for personal growth or that I’ve promised to review. And one just for fun. My goal is to read five pages a day on weekdays of a non-fiction book and five pages a day on the weekend of a fiction book. If the books are particularly riveting, I often read much more! That’s a total of 35 pages per week — a very achievable goal (especially when I read during my commute on the bus!)
For me, however, even reading the just for fun books are personal growth for me, because, in addition to everything else I do, I’m a fiction writer.
Another example from my life is that I am currently enrolled in a LinkedIn marketing course. I am enrolled in a coaching program for authors while I work on my book, Public Speaking Super Powers. They’re also going to be my publisher! I hired a branding coach who helped me re-frame my brand. I belong to a couple of membership programs focused on improving my speaking skills. I’m continuously self-improving, and that’s what successful entrepreneurs do.
Successful entrepreneurs continuously hone their skills, both in what they do — a chef improves his or her cooking skills, a copywriter improves his or her writing skills — and as a business owner — marketing skills, leadership skills, and other business skills.
Here’s the thing about learning business skills that aren’t your core skill set: You want to know at least enough of all the things that go into running a business, that when you delegate it, you’re able to 1) intelligibly tell them what you want them to do, and 2) know whether they’re doing it correctly or not.
I’ve had experiences, both as a manager and as a business owner, when I’ve been supervising someone and they were totally not doing their job. In fact, one time I was the manager of a team of writers. We hired a short-term team of temporary workers to get a specific project done. However, I was not experienced enough to read the warning signs. And it turned into something very embarrassing for me at the time: Apparently one of the temp workers was surfing lesbian porn on the job rather than doing her job. I thought to myself, “Oh my God. Couldn’t you have been shopping or something?” No. It had to be porn!
Anyway, you need to know enough about what’s going on in your business that you can know who to hire and whether they’re doing a good job or not.
And that is one of the goals of continuously learning.
Don’t box yourself in.
Spread your wings and fly.
You — yes, you right where — are capable of more than you know.
If you liked this episode of the Weekday Wisdom, please comment below. Share it on social media (there are helpful buttons for that below). Let me know what you think about what I talked about today. Add your own wisdom to the conversation. Ask questions. Suggest ideas for things I could talk about in future videos. I really do want the Weekday Wisdom to be something that you value and look forward to.