Tag Archives: 57 Secrets for Branding Yourself Online

secret # 19

Online Branding Tip #19: Use blog categories strategically

Online Branding Video Book Tour: Stop #8, Secret #19 On the eighth stop of my virtual video book tour, I shared Secret #19: Use blog categories strategically. “To reduce confusion and to clarify the overall theme of your blog, you should select no more than a dozen categories into which […]

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Online Branding Video Book Tour: Stop #6, Secret #15

Online Branding Tip #15: Choose your domain wisely

Online Branding Video Book Tour: Stop #6, Secret #15 On the sixth stop of my virtual video book tour, I shared Secret #15: Choose your domain wisely. “Domain names are to websites as titles are to novels” Your domain name should do as many of the following as possible for […]

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take control of your brand online

Taking control of your online brand

There are five steps you need to take to create, nurture, and manage your online brand. These steps work in concert with your offline branding efforts, creating a cohesive online/offline brand. During the book launch & fundraiser workshop in July, I discussed them, explaining why each step was important and […]

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