Article marketing is one of those techniques that can provide a suite of benefits for your business. Here are five things that it can do for your business.
1. Increased Traffic
You can get links not only from the article directories, but also blog and ezine owners who publish your article. This gives you better search engine exposure, as well as exposure to a wider audience.
2. Increased Exposure to the Market
When the articles you’ve posted to article directories are picked up by bloggers and e-zine publishers, you gain exposure to their readership … a readership you may not have been able to access in any other way.
3. Support Expertise Status
Having a library of articles available for people to read can support your expertise status. Depending on your strategy and what you write about, they can also set you up as a thought leader.
4. Off-Page SEO
Posting articles to directories sets up quality back links to your website, which is one criteria used by search engines when determining how popular or relevant your website is.