Tag Archives: article directories

What Can Article Marketing Do for Your Business?

business Article marketing is one of those techniques that can provide a suite of benefits for your business. Here are five things that it can do for your business.

1. Increased Traffic
You can get links not only from the article directories, but also blog and ezine owners who publish your article. This gives you better search engine exposure, as well as exposure to a wider audience.

2. Increased Exposure to the Market
When the articles you’ve posted to article directories are picked up by bloggers and e-zine publishers, you gain exposure to their readership … a readership you may not have been able to access in any other way.

3. Support Expertise Status
Having a library of articles available for people to read can support your expertise status. Depending on your strategy and what you write about, they can also set you up as a thought leader.

4. Off-Page SEO
Posting articles to directories sets up quality back links to your website, which is one criteria used by search engines when determining how popular or relevant your website is.
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Article Directories Ranking Comparison Chart

article directories I am often asked, “Which article directories should I be posting my articles to?” And this can be a tough question to answer. There are hundreds of article directories available, so how do you choose?

There are several points you need to consider when choosing directories:

  • Does my target market use it?
  • Do those who serve my target market use it?
  • Is it easy to use and post your articles to?
  • Will it help me improve my page rank?

The first two questions are fairly subjective, and can hold different weights depending on what your goals are for your article marketing efforts. Besides, if you post to a high ranking directory, the likelihood that at least some of your target market and some of those who serve your target market will use ti.

The second two can be easier to quantify. For me, I find posting to EzineArticles.com, TRCB.com, AssociatedContent.com, IdeaMarketers.com and SelfGrowth.com to be fairly easy, so those rank pretty high on the third point, at least for me.
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3 Mistakes People Make Before Publishing an Article

3 Mistakes People Make Before Publishing an Article

Content marketing with articles is a form of information-based marketing, one of the oldest and most effective techniques in getting targeted prospects to websites and converting them into buyers. Whether you can write or not, you should seriously consider adding this technique to your marketing arsenal. However, there are some things you need to consider before publishing an article — on your site or another’s.

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Article Marketing FAQ: If I submit the same article to many article directories, won’t it violate a search engine’s policy against duplicate content?

The simple answer: No, it won’t. Since we’re dealing with high ranking websites, the search engines would assume that the submitted content is their original work. This is the reason why a lot of article directories are pretty confident about the articles they display. The problem that they encounter, really, […]

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Article Marketing FAQ: Can I submit articles which I have already posted on my own web pages to article directories?

Yes and no. If you post the article on your website first, it will get the higher ranking. But that defeats the purpose of placing it in the article directory. Also, there is a chance that the search engines would assume that the higher ranking websites are the originators of […]

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