Tag Archives: attraction tools

Clients vs. Customers

Do you have clients or customers in your business? Do you know the difference? Tarrell Florent, one of the speakers at Craig Duswalt’s Rockstar Entrepreneur Conference last month, shared this bit of sage advice about business insurance during his “5 Tips in 10 Minutes” presentation: “Get an agent who looks […]

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Attracting Ideal Clients with Home Page SEO

The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your […]

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Attracting Ideal Clients with the Right Home Page Copy

Attracting Ideal Clients with the Right Home Page CopyOne of the five deadly mistakes of home page design is poor use of copy and copy optimization techniques. When your home page says the right things in the right way, it will attract and convert more members of your target market. There are areas of home page copy that you need to think about and work on until it is optimized for your ideal clients. Here are some starter guidelines for each one:

Headlines

Your headlines are going to be the first text a visitor to your website will read. It needs to be strong and compelling:

  • It can mention the most desired benefit of working with you.
  • It can arouse curiosity about what you’ll say next.
  • It can be authoritative, commanding the visitor to take a specific action.

You can find plenty of advice on headlines online. I recommend these resources:

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Attracting Ideal Clients with Understanding

Attracting Ideal Clients with UnderstandingOne of the six questions your home page, landing page, squeeze page or sales page must answer is “Do you understand my needs?”

Basically, they want to know that you understand them … if you can illustrate that you do, then they’ll opt in to your list, buy your products and hire your services. But if you can’t show them that you understand their needs, they’ll click away and find someone who does. So, how does a web page answer this question?

Through it’s words:
Do you speak your target market’s language? Do you use the same words, phrases and idioms that they do. For example … does a doctor have customers? No. They use the word “patients.” Does a coach have customers? No. They use the word “clients.” Each group of individuals develops their own “group language” … so be sure you’re using the right words to speak to that group.

Through it’s imagery:
If you were a woman business owner, which image would tell you that a website was meant for you? A professionally dressed man at a computer, a casually dressed teen at a computer? Or a nicely dressed woman at a computer? All three people are at a computer, suggesting that the website might be about computers or the Internet or online business. But the person at the computer also suggests the target market.
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