by Carma Spence | Jan 7, 2014 | Marketing & Selling
“The first thing people read when they land on your website is the main headline. Does it give them a reason to stick around?” Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase price will be donated toward building...
by Carma Spence | Dec 10, 2013 | Marketing & Selling
“Don’t skimp on virtual packaging for your products, services, or even your opt-in bonus. It has a profound effect on how much you sell and how quickly you grow your list.” Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your...
by Carma Spence | May 20, 2013 | Marketing & Selling
In my last post, I promised to give you a script for an effective testimonial. This script works well if you are giving a testimonial for someone else, as well as when you are getting an testimonial from one of your clients. Many times, people get tongue-tied...
by Carma Spence | Apr 3, 2013 | Building Relationships, Planning Your Business
Do you have clients or customers in your business? Do you know the difference? Tarrell Florent, one of the speakers at Craig Duswalt’s Rockstar Entrepreneur Conference last month, shared this bit of sage advice about business insurance during his “5 Tips...
by Carma Spence | Feb 14, 2010 | Marketing & Selling
The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt into your list unless you give them a very good reason to do so. So make them an offer they can’t refuse. Give them a compelling...