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“Don’t skimp on virtual packaging for your products, services, or even your opt-in bonus. It has a profound effect on how much you sell and how quickly you grow your list.” Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase price will be donated […]
The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your […]
The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt-in to your list unless you give them a very good reason to do so. So make them an offer they can’t refuse. Give them a compelling reason to give […]
A little while ago my husband insisted that I go into Fry’s Electronics with him so that I could taste some special fudge they were selling there for the holidays. Basically, a fudge company had a table set up and were giving free tastes of their various flavors of fudge so you could decide which box of fudge you wanted to buy as a Christmas present.
This is a very common practice in the food industry that has also translated well into other consumable products. Ever been to a Mary Kay or other cosmetics home party? You were getting a “free taste” of the product line before you purchased.
Have you gone wine tasting? Have you ever gotten a free sample of a product in the mail or handed to you at the fair? I’ve even received free samples as part of the welcome package in a hotel! These are all the same thing.
Sometimes called pink spoon marketing, free taste marketing is a technique in which you give a prospect a “free taste” of your products or services in order to entice them to buy it.