Not all authors relish being on video. And although it is definitely a powerful way to market yourself, your business, and your books, there are alternatives that can be just as powerful. One of them is streaming audio – audio-only files that people can listen to online.
There are many ways that people communicate and learn. Last week I shared some tips about how to communicate with visual spatial learners. This week, I’m talking about verbal linquistic learners. Verbal Linguistic learners represent about 15 to 25 percent of the population. Since verbal linguistic, sometimes called auditory, learners […]
”Providing content in a variety of formats makes your information more accessible to people with different communication and learning styles.” Photo: The waters of Bodega Bay crash upon the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! […]
Some people like to experience a little of a book before they buy it. That’s why many folks enjoy going to book readings. These types of events serve two purposes for potential readers: They get to experience a taste of the book before they buy and they get to experience […]
There are two basic ways you can use Internet Radio to market your book: You can be the host or you can be the guest. There are pros and cons to both. Author as Host Pros: When you host a live Internet Radio show you are seen as an expert. […]
In my last post, I talked about the traditional blog tour. Today, I’d like to talk about something you can do to make a blog tour more interesting, interactive and engaging … a teleseminar tour. With a teleseminar tour, you are the guest on other people’s teleseminars, podcasts and Internet […]
Podcasting is a great way to showcase your expertise and highlight your brand. Here are three branding tips for your podcasts. Content The content and format of your podcast should be an expression of your brand. Will you be an interviewer, like I do on The Genre Traveler Podcast? Will […]
Earlier this week, I made a brief mention of using your articles to create a podcast. In this post, I’m going to expand upon that brief mention. This idea will only work well if you are writing at least one article a week, which if you’re blogging you should be […]
Earlier, I talked about turning your articles into videos. Since you’re doing that, you might as well also use the audio alone, as well. There are going to be people who would rather listen to your articles than watch or read them. And, there are now lots of options to […]
